The Playbook for Companies in Emerging Categories
Show Notes
Ghia founder Melanie Masarin sought to redefine drinking and introduce customers and restaurateurs to an emerging category: non-alcoholic spirits. For more on Ghia and show notes: https://www.shopify.com/blog/ghia-emerging-category Subscribe and watch Shopify Masters on YouTube! Sign up for your FREE Shopify Trial here.
Related
Shopify Mastersen
How This Sports Company Found a Competitive Advantage
Nov 28, 202430 min
Shopify Mastersen
The Inspiring Story Behind a Business to Help the Homeless
Nov 21, 202428 min
Shopify Mastersen
Why Hiding Your Company’s Mistakes Could Be Costing You Sales
Nov 19, 202439 min