The Power of Content: How 1 Article Generated $22 Million in Sales

In partnership with the late model and makeup artist Cindy Joseph, Ezra Firestone helped to build BOOM by Cindy Joseph, an age-positive cosmetic line for women of every generation. As an ecommerce growth expert, Ezra has been known to share insights on building brands that resonate with consumers and stand the test of time. In this episode of Shopify Masters, Ezra Firestone shares his life and business journey and the most important lessons he’s learned along the way. For more on BOOM by Cindy Joseph, Ezra Firestone, and show notes: https://www.shopify.com/blog/boombycindyjoseph-brand Tune in to learn What is the love, demo, love video and why is it such an effective marketing tool Why you should not drive your traffic straight to a product page and where to drive it to instead Where to reinvest in your brand and company Subscribe and watch Shopify Masters on YouTube! Sign up for your FREE Shopify Trial here.