Using Your Customer Base to Crowdfund, Rebrand, and More

Bird & Blend Tea Co. founder Krisi Smith wanted to bring fun tea blends to the UK., and gathered quite a following in the process. In this episode of Shopify Masters , Krisi shares how she built her customer base around students and tourists, getting their support to help fund retail expansion and rebrand the company. For more on Bird & Blend Tea Co. and show notes: https://www.shopify.com/blog/bird-and-blend-community Subscribe and watch Shopify Masters on YouTube! Sign up for your FREE Shopify Trial here.