Why Telling Stories is More Important Than Ads

Roller derby wasn’t just a workout for Micki Krimmel, it offered a sense of empowerment and community. The sport inspired Micki to start Superfit Hero, an inclusive and body-positive apparel line to make everyone feel welcomed in the fitness world. In this episode of Shopify Masters, Micki Krimmel of Superfit Hero shares her approach to building a community, how she shares inspiring and inclusive stories, and what has helped her to grow her business. For more on Superfit Hero and show notes: https://www.shopify.ca/blog/superfithero-storytelling Tune in to learn Why they decided to start selling fitness apparel in the roller derby niche How non-product focused content turns prospects into customers Why it’s important to release more products Subscribe and watch Shopify Masters on YouTube! Sign up for your FREE Shopify Trial here.