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How a DIY YouTube Channel Became a Multimillion-Dollar Home Goods Brand
Shopify Masters

Lone Fox’s Drew Scott on the vintage pivot that doubled revenue, building two million subscribers without ads, and why his business model can’t be copied. For more on Lone Fox and show notes click here Subscribe and watc...

Apr 21, 202646 min
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Shopify Masters
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Shopify Masters
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Latest Episodes

The Recipe for a Perfect Shopping Experience, No Matter Where Your Customers Are
Shopify Mastersen

The Recipe for a Perfect Shopping Experience, No Matter Where Your Customers Are

Magnolia Bakery’s senior marketing manager Adam Davis is taking the iconic chain to new heights, using Shopify to streamline all points of sale and optimize the online shopping experience for its customers. For more on M...

Nov 23, 202332 min
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Shopify Mastersen

Why Going DTC Isn’t as Simple as Putting Your Inventory Online

Perfectwhitetee co-founders Jen Menchaca and Lisa Hickey had decades of experience in fashion wholesale. Now, they’re taking their t-shirt company direct to consumer, and learning an entirely new strategy for selling onl...

Nov 21, 202329 min
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Shopify Mastersen

Shaun White’s Journey From Olympian to Entrepreneur

In 2022, Shaun launched WHITESPACE , a premium line of snowboarding gear and apparel made for life on and off the mountain. In conversation with Shopify, Shaun shares his journey of building a brand, and how he translate...

Nov 16, 202336 min
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Shopify Mastersen

The Playbook for Creative Branding

Emily Miller launched OffLimits, creating cereal with out-of-the-box branding and ingredients that are actually good for you. Discover her creative branding strategies and how you can disrupt a traditional market. For mo...

Nov 14, 202330 min
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How To Go From Maker to 7-Figure Business Owner
Shopify Mastersen

How To Go From Maker to 7-Figure Business Owner

New York artist Jono Pandolfi is the go-to ceramist for many reputable establishments, including eateries at MOMA and the Four Seasons Hotel, and several Michelin Star restaurants. Jono and his brother, Nick, run a thriv...

Nov 9, 202334 min
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Shopify Mastersen

The Tips You Need for Black Friday/Cyber Monday Email and SMS

The most common mistake that most brands make with their Black Friday/Cyber Monday email and SMS campaigns? Not being aggressive enough. Jacob Sappington, director of email strategy at growth agency Homestead Studio, sha...

Nov 7, 202330 min
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How to Host Events People Want to Attend
Shopify Mastersen

How to Host Events People Want to Attend

Ariane Goldman founded Hatch out of a personal need and set the tone for maternity fashion nationwide. Her business caught the attention of Marquee Brands, where Ariane now oversees an entire maternity collection across...

Nov 2, 202327 min
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Shopify Mastersen

Black Friday/Cyber Monday Strategies from 7 Shopify Merchants

This special Black Friday and Cyber Monday episode features advice from seven Shopify merchants, including Momofuku, Dieux Skincare, Jono Pandolfi Designs, Magnolia Bakery, Offlimits, Bandit Running, and perfectwhitetee....

Oct 31, 202312 min
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What 'Community First' Really Means for a DTC Company
Shopify Mastersen

What 'Community First' Really Means for a DTC Company

Tim and Nick West took a scrappy approach to building Bandit, their community-first apparel company for runners. They didn’t bring it up at their run club and they didn’t do any paid advertising in the first year. Here’s...

Oct 26, 202334 min
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Shopify Mastersen

Packaging Power: Tips That Will Help Your Brand Pop off the Shelf

Jen Liao transitioned her popular restaurant into the full blown DTC brand, MĂŹLĂ , turning her family recipes into a thriving food business. She shares tips for making the switch and handling quality control, marketing, a...

Oct 24, 202327 min
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Building in Public: How to Let Customer Feedback Guide Your Brand
Shopify Mastersen

Building in Public: How to Let Customer Feedback Guide Your Brand

Marcus Milione launched and scaled his business, Minted New York, by sharing his journey online. Throughout development, he brought customers for the ride, incorporating their feedback along the way. Learn how to build i...

Oct 19, 202329 min
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Shopify Mastersen

If You’re Launching a New Product, Listen to This

Ryan Close established a new product category with his company Bartesian, created competition for his own brand, and signed major licensing deals with some of the largest liquor companies in the world. For more on Bartes...

Oct 17, 202334 min
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