20K+ in One Week! Cross-Border Independent Site 0 to 1 — Only 4 Key Business Points, Anyone Can Learn.

Independent Site Status

• Complete collapse! ROAS below 2 this week! Barely breaking even or slightly in the red! But don't panic.
• Overall, another small iteration of positioning for future growth attempts.
• Launched 5 new products, currently only 1 generating sales.
• Blogger collaboration landed 1 — if not for this blogger, it would've been even worse.
• Tried Meta Ads again: overall much better than previous attempts. Before, as a new user encouragement period, would only get 1-2 orders in a week then never again, closing ads in frustration. This week already got 8 orders. Single meta ads ROAS averaging around 2.5.

Personal Brand

Bilibili broke 10K followers!

Focus on Business & Subtraction

Okay okay, lvsao is getting preachy right? Talking about suchPUA (pick-up artist) grand theories, these abstract things where you can argue any direction. Next step, aren't you all preparing to open a cross-border ecommerce business school?

But the biggest difference between me and those business school gold medal lecturers is: I'm really running my own actual business, while lecturers just lecture grand theories. So I'll try my best to weave these principles into business, letting everyone more concretely understand the meaning behind these grand theories.

"Focus on the business itself" — this "grand theory" is something I gradually became aware of after managing 6-7 groups, observing many newcomers, and also reviewing my own newcomer phase. This is definitely the number one newcomer problem in the cross-border ecommerce field, especially for independent site businesses which have a broad scope. Slightly dazzled by external information, newcomers almost all sink into the swamp.

4 Key Business Points for Cross-Border Ecommerce

Cross-border ecommerce: identify even one type of global user with countless various细分 (niche) needs, use our supply chain advantage, produce or find good products, promote to them, make them trust and buy.

Simply 4 nodes — but do newcomers actually research them?

1) Left hand: research and identify user needs. (This is the most important step, also the one 99% of newcomers aren't willing to research deeply)

Did you research what your target users' real needs actually are? No — you directly saw scrapers' posts like "This post-00s mom sold accessories and爆赚 (made bank) 100w in a month" on product selection tools, and started drooling.

2) Right hand: research products to meet the user needs you've identified.

Did you research how to produce or find good products to meet user needs? No — without researching user needs, you frantically ask in groups and social media: "Please teach me seniors, how to select products?" You wished a river god would appear, offering you a golden axe and silver axe, letting you ascend to heaven in one click.

3) Connect them: research marketing to find these users and promote products to them.

Did you research marketing promotion? No — you just think others got free traffic and爆 (exploded) with ROAS 10, and you must also爆 (explode) without spending a penny or with small spend. Everything else is irrelevant — in your view, marketing =爆 (explosion), what doesn't爆 (explode) or doesn't run properly equals failure.

4) Continuously operate the hands and that line, in the continuous research process, cycle 1-3 repeatedly, generating constant optimization and iteration points.

Did you research how to make users trust you? No — you only bring data to groups asking "Family, what to do if no one adds to cart; what to do if they add to cart but don't buy." In your view, you countdown from 3, overseas friends must mindlessly rush to buy your crap like冤种 (suckers).

---