The Only Way for Long-term Solo Sellers: Vertical Segmentation - SEO Part 5
详解SEO选品法：什么是长尾关键词？为什么要选细分市场？通过面单打印机案例，学习如何用定语找到更精准的客户，实现小而美的定位。
Recap from last issue: We discovered that the concept of 【Keyword】 is essentially the search term users use when they have a shopping need and search on Google or Amazon.
For example, if I'm starting global selling and need a label printer for business, I'll actively search for "label printer" - that's my core keyword.
This issue, we'll dive deeper into keywords to learn what 【Long-tail Keywords】 are, helping us:
- Find more vertically segmented product categories
- Achieve SEO results more easily
- Position more clearly to meet user needs and improve conversion
SEO Product Selection: What Are Long-tail Keywords
Here's a joke to understand instantly!
Chinese EV startups love sending battle reports, using very long 【qualifiers】 to become #1 in a niche segment. Netizens joke: With enough qualifiers, you'll always be #1.
For example: November 2023 #1 in pre-orders for pure electric SUVs over 300k RMB.
Time + Price range + Energy type + Vehicle type + Order type - 5 long-tail qualifiers finally makes them #1.
In global selling SEO long-tail keywords, you need to find qualifiers!
Example Time!
Printer → Label Printer → 10x10 Label Printer → Global Selling Dedicated Label Printer 10x10 → Global Selling Independent Site Dedicated Label Printer 10x10 → Lvsao Brand 2024 Latest Global Selling Independent Site Dedicated Label Printer 10x10 with Store Setup Tutorial
Someone asks: Why do this?? Printers have broader audience! Why narrow your customer base and shrink your business??
Foolish! This is a mistake most newcomers make, whether in global selling or any industry: not understanding user thinking, not finding precise customers, just self-indulgent positioning wanting everything but getting nothing.
User Thinking Example
Let's understand basic e-commerce user thinking with a consumer perspective example:
Step 1: I'm preparing to start a global selling independent site. Through tutorials, I learned I need a label printer to print labels. So what will I search?
I'll search: 【Label Printer】 not 【Printer】, right?
But searching on Taobao, I find countless label printer types and sizes. At this point - notice! I didn't order! No conversion!
Step 2: To narrow down, I try 【Global Selling Label Printer】, 【Global Selling Independent Site Label Printer】. This narrows the product range significantly, but still many brands and sizes. These brands are now in my mind, I'm just hesitating, being cautious. Still no conversion!
Step 3: Later I search social media for tutorials and guides, suddenly find a tutorial by Lvsao mentioning 10x10. So I go back and search: 【10x10 Global Selling Label Printer】. Now the range is almost locked to a few options, I'm certain I won't buy wrong. I just need to compare features and prices.
Step 4: Finally, I choose Lvsao Brand 2024 Latest Global Selling Independent Site Dedicated Label Printer 10x10 with Latest Independent Site Operation Tutorial because:
- I saw Lvsao brand on social media, I trust it
- It's 2024 new model, sounds tech-packed even if I don't understand the features
- Includes tutorial - perfect for a newcomer like me
User journey complete.
Note! This is just a demo example. Real label printer user needs might differ. Other long-tail qualifiers could include: lifetime warranty, no ink cartridge, free printing paper, etc!
SEO Product Selection: Why Choose Niche Markets
1. Small but Beautiful Positioning
At the start, you need clear positioning - identify your most precise potential customers at founding stage!
Don't be greedy, don't try to go big! You can't handle it! You lack the ability, energy, and resources!
At the same time, even the smallest niche market globally still has considerable volume, enough for a small player like you.
You might have sources for various printers, but as a global selling newcomer, start with small categories - find printer niches with more opportunity, better fit, where you're more professional. As you grow, you can expand categories.
2. Present Vertical Expertise
When you need outdoor gear, many might prioritize Arc'teryx and other professional outdoor brands. Don't Adidas and Nike have outdoor lines?
But in consumer minds, Adidas and Nike are general sports brands - daily wear, training, running all work. But they don't feel like professional outdoor brands (despite having professional outdoor product lines).
Same logic as the printer example - don't other brands have label printers? But when you position as "16 years dedicated label printer brand", for users needing label printers, you might become one of the most suitable choices.
3. Deep Dive into User Needs
Only after vertically segmenting your category do you have the mind and energy to dig into real user needs, instead of being a generic "printer seller".
