First Order from Backlinks + Affiliate Marketing? Explaining SEO in Human Terms (Part 3) SEO Guide (7)
This is the third episode of the human-talk series. Reviewing the first two episodes, this episode mainly discusses Off-Page SEO.
This is the third episode of the human-talk series, there should be a final summary episode.
Reviewing the first two episodes again:
- Episode 1: Beginners Don't Fear, SEO is Simple! What is Search, What is SEO, What is On-Page SEO Keyword Optimization. SEO Guide (5)
- Episode 2: Beginners Beware, Don't Do SEO Without Good Product Selection. What Factors Affect SEO: SEO Guide (6)
This Episode: Abandon Illusions, Honestly Settle Down to Continue Learning and Practicing: Off-Page SEO.
Off-Page SEO? Not Hard to Understand, It's Off-Site Promotion!
Remember the important SEO factor mentioned last episode? How to make Google trust your site?
Only relying on On-Page keyword optimization? You can write, others can't? You boast extravagantly, others boast even more.
Purely relying on time accumulation? Then wouldn't buying a 10-year-old domain be beautiful?
This episode discusses Off-Page SEO strategy—in plain terms, off-site promotion.
I say I'm good myself, Google you don't believe right, OK, then I'll "arrange" for others to say I'm good too, or I'll go to other places to say I'm own good and be recognized, now you believe right?
For example, you often see competitors标榜 themselves As seen in, featured in, with a bunch of media LOGOs, claiming they've been featured in many media reports.
Truthfully, they really did spend money on these media, but most independent sites are pure瞎写 pure fake.
Content Marketing: PR (Press Release & Distribution)
Can I have ten awesome老牌媒体 promote my products and brand? They all mention my brand name and even product name.
Times publishes "Lvsao Brand Global Selling SEO Guidebook Greatly Sought After by Fans, Becoming One of China's Most Popular Global Selling SEO Tutorial Series"
Times' website has high authority and traffic. Google检索到 Times named and praised Lvsao brand, so it seems Lvsao brand is legit.
Content Marketing: Blog/KOL
Even if not media, many Bloggers can too. Excellent blog content is垂直专业, highly regarded and respected by people in that垂直领域.
Lvsao is an SEO Blogger (or you can call KOL) right, posting daily, having stable audience and constantly attracting new followers.
Then there's a建站服务商小刚 who says Lvsao can you help promote me? Write a软文 for me. I'll give you advertising fees, and commission referral fees for sales.
I think, sure, let's割. Then write a软文 introducing how to build sites,顺便 recommending小刚建站.
See? This applies to global selling and Google SEO too—it's just that the content阵地传播阵地 is a blog webpage.
Content Marketing: Review
Do I need to say more about this?? UGC reviews UGC reviews!
If capable, go to major review websites to publicly establish your profile, encourage customer reviews. Or invite netizens to post about your products and brand on various social media.
Summary
Off-page is actually easy to understand—you need to do everything possible to encourage more people across the web to discuss and mention your brand and products. The greater this person's influence (like it could be a major media outlet, it could be a million-subscriber YouTuber), the greater the impact on your SEO.
And what people often mention as Backlink building is actually a form of content marketing, or a more clever form. It's simply giving you a "friendly link" to hang your site, thereby mutually increasing authority.
Off-Page + Affiliate Marketing, I Finally Got My First Order
I manually sent 30+ emails, finally 2 bloggers replied willing to do product review collaborations, and successfully collaborated with one.
Four days after they published, got 1 order. Currently brings about 10+ clicks daily.
So this is a form of off-page—you use your own affiliate marketing system to invite bloggers to review your products, then they write content, publish, and hang "yellow carts." If sold, they get commission.
More importantly, due to their high authority in that category, it's equivalent to increasing backlink.
And how to find these bloggers? No tricks! Search one by one, find one by one! For example, inviting them to product reviews and joining your affiliate marketing—specifically how to build an affiliate marketing system, see:
So off-page (white hat) has no tricks, just spend money and time, find corresponding external channels, and publish your content.
