Global Selling Beginners Shouldn't Touch SEO?! Explaining SEO in Human Terms (Part 2) SEO Guide (6)
Last episode aimed to reduce beginners' fear of SEO and explained what SEO is. This episode continues, focusing on one thing: why SEO is difficult.
Last episode aimed to reduce beginners' fear of SEO, and explained what SEO is using contexts familiar to domestic users.
Review summary:
SEO is search engine optimization. We need to use various methods to improve our website's ranking in Google search results, so users can see you first when searching.
Keyword optimization is one of the most important On-page optimization methods in SEO, and also the easiest to operate. It requires using your market insight to find more precise, easier-to-rank long-tail keywords to accelerate indexing and ranking possibilities.
See:
This episode continues, focusing on one thing:
This episode no longer encourages everyone, but pours cold water, telling everyone why SEO is difficult (to some extent).
Don't Touch SEO? Depends on What You Sell
I've been emphasizing that the biggest pitfall I've encountered in global selling is认知 pitfall—too easy to be like the little horse crossing the river, hearing various real or fake shares.
Useless fake shares won't be discussed. Real shares also need to be differentiated—are others' shares suitable for you?
Some say SEO brings free traffic quickly, new site 2 months, new product gets organic orders the next day; others say don't touch SEO, no results for half a year.
Who should we believe?
Let me explain the core reason for this completely different situation: product selection (which corresponds to keywords).
Yes, it comes back to product selection.
Let me give the simplest example.
小刚 sells T-shirts and other clothing major categories.
小亮 sells Volvo V90 car turbo engine T3 protective covers and other auto parts, focusing on auto parts-Volvo models-engine accessories.
I ask you, who do you think will more easily achieve SEO results?
Undoubtedly, 小刚 may not get 1 organic traffic order in 1 year, and many words like T-shirt won't be indexed within 1 year (conservative estimate), while 小亮 if the site itself has no major issues, his site will definitely see results within 3 months, whether in keyword rankings or conversions. (Can guarantee)
Let's Break Down Why It's Difficult
1) Horizontally, large traffic pool, but also greater competition.
The higher the traffic words (products), the less likely new sites or small-investment sites will have SEO results. A word with hundreds of thousands or millions of monthly global organic searches—look at yourself in the mirror, why should Google rank a site less than 1 month old.
According to your YY, everyone should start businesses selling T-shirts, everyone瓜分 Google traffic. (And indeed, hundreds or thousands of people globally rush into such major categories without thinking every day)
So the most basic principle is: larger market, greater competition—no doubt about that right?
And for Google organic search traffic, this competition difficulty can't even be overcome through pure investment.
2) Vertically, is your user experience really qualified for homepage?
As we all know, Google values user experience. Google will definitely give top positions to higher-quality sites, so real consumer users can get better search experiences (反面教材 is某度).
Think about it—if you're a consumer wanting to buy T-shirts, do you want to first see bigger brands with better service and prices, or see some garbage independent site that doesn't ship and has poor quality?
If you enter an independent site once and get scammed, will you trust Google search results in the future? (Similarly, think about whether you use某度 as an ordinary user now and why not—don't you have the answer?)
So at this time, Google prefers to give stable, higher-quality sites, right?
And you, a small solopreneur with a site less than 3 months old, what makes you judged as high-quality? Your courage?
And this user experience includes various things right? Besides site user experience, more importantly is your entire website's overall value behind it.
Some ask, then why say my site's user experience isn't good? Mine is great, my products are good, service is good, website looks good and体验丝滑.
Well废话, everyone would say that, why believe you.
So the simplest verification method is to give it time. Your site's been up 3 months, another site's been up 10 years—why do you think you can steal traffic from a 10-year-old brand?
If you can steal it, unless you exceed them in other aspects right? What special advantages do you have to exceed them—think about it.
You know, how many independent site solopreneurs play闪现, run爆款 products for a few months then close and restart. You want Google to give these sites free traffic? How does Google distinguish whether you're also this type of site?
Here's the most intuitive example I'll give everyone: go search your category words, look at the sites ranking on homepage, how many years have they been established.
So, for beginners choosing major categories, if you tell them you need to persist for years to possibly see results, they'll probably faint.
SEO isn't something where a one-time effort or change can get results.
Product Selection, Product Selection, Product Selection, Still Product Selection
Going back, why is 小亮 more likely to see results?
Because his products are niche enough, small demand, small market, even less supply.
Today as a user with needs, I search for this thing, Google only shows 100 web pages total, then 小亮's content as long as it's indexed, has a high chance of ranking at the front.
This is the charm of long-tail keywords, and also the charm of细分品类.
