Solopreneur Life
February 15, 2024
15 min

3 Major Traps for Global Selling Newcomers (Part 2): Product Selection, Inventory, Investment, Dropshipping

从2500+个跨境个卖群友观察总结:新人最容易踩的第二个陷阱——逃避门槛。选品陷阱、经营陷阱深度解析,附零投入无门槛不囤货搞钱方法。

3 Major Traps for Global Selling Newcomers (Part 2): Product Selection, Inventory, Investment, Dropshipping

Quick recap from last issue: 3 major traps for global selling newcomers, the first one 90% of newcomers fall into.

The biggest pitfall newcomers step into is chasing random unknown "social media free traffic" while avoiding确定性 sustainable operations.

This can be a choice:

  • Choice 1: You can do global selling "for free", maybe 1% chance to earn 100, but 99% chance of no result, losing no money but spending time.
  • Choice 2: You need to invest 10, maybe 80% chance to earn only 3, but 20% chance to lose 6.

Countless newcomers go for choice 1, drooling at that 100. But the pros actually look at choice 2. You'll find choice 2 becomes a确定性 simple calculation. I invest X, I earn Y ratio. So for pros, they want to find more investable channels to get stable and continuous returns through certainty.

Let's grow together.

This Issue: Top 2 Trap - Avoiding Thresholds

"Is global selling hard?" Not ashamed to say, I searched this on Bilibili when I started. Though I didn't know what answer I wanted, the videos I watched had zero value.

"Is global selling hard?" "Does it require investment?" "Can I still do it?" "But I don't want to work too hard, I just want a side hustle, I want passive income, I don't want to invest."

Such money-making methods do exist. Here are two legitimate projects from big platforms:

  • Meituan Delivery
  • Didi Driver

No offense to any profession (I drove for Didi myself). But here's the point: newcomers want to escape the rat race for "blue oceans" while seeking low-threshold, low-investment, easy tasks.

How is that possible? Does that make sense? If there's no threshold and anyone can do it, everyone would rush in - that's the essence of competition!

"What platform is easy?" "What product sells well?" "Can I avoid inventory?" "Can I do it with zero cost?" These questions are the "cute newcomer trap series."

Influencers with their sickles have already set traps, waiting to harvest you little lambs.

Product Selection Trap

Many newcomers ask: "Any product selection tools to recommend?"

They just want to click and find a viral product anyone can sell.

But one newcomer asked critically: "Wait, if a product shows selling well on these tools, doesn't that mean it's already competitive?"

I was so relieved to see this critical thinking.

First, global selling has a "dark forest" characteristic - no pro wants to expose their treasure categories and stores.

Second, and most importantly: Yes, there are tools monitoring platform sales and independent site traffic. But not every tool, data metric, or calculation method suits solo sellers or newcomers.

Here's an example: The data you're looking at, big sellers are looking at too. You rush in, and big sellers with half your costs and 10x your expertise rush in too. Don't you deserve to get crushed?

This is one of the core thresholds of global selling: product selection. Naive newcomers try every way to find "get rich quick" selection tools, trying to avoid this threshold, not knowing it's the deepest trap.

Newcomers get anxious: "Stop talking, just tell me how to select products!"

Why would anyone tell you? Even if they did, doesn't it seem suspicious? Strangers with no relationship, and pros just share their hard-earned insights out of kindness? Do you think you're the Cinderella in "Reborn: I Met My Destiny in Global Selling"?

I've shared so much product selection knowledge. Those with heart will patiently learn and practice. For those wanting quick shortcuts, any sharing is useless - they just want "instant success" secrets (which are traps).

Operation Trap

"Can I avoid inventory?" "Can I do dropshipping?" "Can't independent sites do one-piece dropshipping?"

Dropshipping is certainly possible, but do you really understand it?

The prerequisite for dropshipping: stable traffic source. Without stable traffic, you can't even test if products work.

Plus, dropshipping margins are usually low. You need massive orders to sustain. If you don't even have basic traffic, how can you talk about massive orders?

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