Solopreneur Life
February 18, 2024
6 min

Weekly Revenue 10k+ | Store Redesign Complete, But Traffic Anomalies? W06-08 Report

Weekly revenue 10k+ | Store redesign completed with new third-party theme. The actual work took about 3 days, but then traffic anomalies appeared. Real experience sharing on store redesign and troubleshooting.

Weekly Revenue 10k+ | Store Redesign Complete, But Traffic Anomalies? W06-08 Report

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Good News

Store Redesign Completed Last Wednesday

Used a new third-party theme.

The actual execution didn't take long - settling down, learning the theme, and completing everything took about 3 days:

  • 1 day learning
  • 2 days building

If it's a familiar theme, 1-2 days is definitely enough for a typical small seller's redesign.

What really wastes time is "hesitation" and "procrastination".

Of course, you also need accumulated learning as a seller - you need to know what you want, what the module names are called, etc.

(Don't say anything - I'm about to start offering store design services!)

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Bad News

Traffic Anomalies

I expected various situations after the redesign.

The first two days after completion were fine. Starting from day three, "traffic anomalies" appeared - this happened once last year.

Specific symptoms:

For example, Google Ads and Google Analytics both recorded 200 clicks, but Shopify only recorded 150.

Last time there wasn't really a specific solution - I just paused and restarted the ads, and it resolved itself after a few days.

No rush, take it slow.

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Lessons Learned

About Store Redesign

  1. Don't over-hesitate: The actual execution time is far shorter than the hesitation time
  2. Learn before doing: Take time to learn theme features - sharpening the axe won't delay the wood chopping
  3. Stay patient: Various small issues may arise after redesign, troubleshoot one by one

About Traffic Anomalies

  1. Don't panic: This happens occasionally and usually resolves itself in a few days
  2. Compare data: Use Google Ads, Google Analytics, and Shopify data for comparison
  3. Check tracking: Confirm tracking codes are correctly installed
  4. Contact support: If the problem persists, contact Shopify or Google support

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