marketing
August 15, 2024
15 min

Effective vs Ineffective Traffic for Global E-commerce: When Your Employee Mindset Causes an Avalanche

Deep dive into the essence of global e-commerce traffic: Why your Reddit, affiliate marketing, and ad campaigns don't convert? Because you're still using employee mindset for entrepreneurship.

Effective vs Ineffective Traffic for Global E-commerce: When Your Employee Mindset Causes an Avalanche

Effective vs Ineffective Traffic

Problem Background: Dealing with Work is Temporarily Satisfying

In my community and social media content comments, there are often "dog skin plaster" brainless traffic引流. Even though the group rules clearly state not to blindly引流 maliciously.

This makes me curious about the following questions:

  1. Is this kind of引流 really effective? Can you really fish for customers or get positive feedback in my community/social media content? Are you looking for customers or screening fools?

  2. Will your work status and life status really be good? Will posting dog skin plasters every day really give you professional沉淀 and growth?

  3. I don't know what channels these people know about my community from. When you joined the community, I believe it's because you thought this community was "profitable," but why can't you properly, openly, and continuously "profit"? Why do you have to do some useless work and then feel like you've "done it," and then use it to deal with work?

  4. On the contrary, I've always welcomed friends from related service providers, because these partners will definitely be more professional in their深耕 business scenarios. They can not only help group friends solve doubts, but even directly meet the needs of group friends, thus reaching business cooperation and benefiting both parties.

Even, if you recognize the value of real potential customers in the community and recognize your own professional深耕 value in the industry, you can even use the community as a channel to understand real users and real market needs. Others spend money to find precise crowds and do paid surveys, while you can easily interact with real group friends in the group to get the user voices and answers you want. Isn't this the best channel to increase your business professionalism and gain potential customers?

  1. I particularly understand that people who post dog skin plasters are just trying to make a living, just working a job, they're just simply dealing with work. But the problem lies here.

100% Mistakes Made When Transitioning from Employee to Entrepreneur

This reminds me of many newbies, including me, who 100% make this mistake in the early stages:

We will try every possible way to find seemingly "effort-saving" "secret techniques" to "deal with" our entrepreneurial content; or we won't settle down to truly think about the essence of the method and execute it踏实ly, but instead copy superficially.

What's more terrible is that we can't realize this at all, we don't feel like we're dealing with it at all. We're particularly moved by how hard we work, how hard we try, I've tried all methods, I've worked very hard.

During work, we don't need to be responsible for results, don't need to be responsible for the whole process, have a dealing mentality and working method with salary and company兜底, plus various easy get-rich-quick theories rendered by social media, making it too easy for us to fall into when we really want to do something:

  1. Eager for quick success
  2. Self-touching and self-indulgent useless work

So you'll find that many people have a fire in their hearts when working, and when working it's like:

"Hehe, I'm just dealing with this b job. If I do it myself, I'm afraid I'll be amazing. These leaders are really SB, these colleagues are really SB."

And when they really get optimized or decide to start doing it, it's like:

".......Forget it, I'm tired. BS direct hire启动"


No Orders? Because You're the Dog Skin Plaster of Global E-commerce

90% of newbies in the group have the above problems.

Typical Symptoms

  • "The expert said Reddit is great! Then I'll go post on Reddit!" As a result, after posting a few hard ads, the account got banned; after re-registering and posting some soft ads, it was also useless.

  • "The expert said affiliate marketing is great! Then I'll open various affiliate marketing platforms!" Constantly researching and asking "which affiliate marketing is the best." As a result, after registering everywhere, no orders came out.

  • "The expert said advertising is great for orders! Then I'll go炫!" After watching various advertising tutorials, spent $300 and got 0 orders. It must be that I didn't advertise well, or the machine data didn't learn well......

And so on, too many such problems.

But have newbies ever thought about it, what is the essence of these methods, channels, and strategies? When we want to use this strategy, what should we actually use?

Just like those people who enter the group to post garbage ads that I wrote at the beginning, your independent site is no different from those dog skin plasters who post garbage ads. You're all producing garbage, trying to spread garbage with wrong methods, and screening out fool customers to do useless work.


Have You Ever Thought About...

What is Reddit Really?

It's a community, it's a community, it's a platform for members to communicate with each other.

Why do you think that as a garbage producer, registering a second account, not having posted any posts or output any content, and then parachuting into a community to post a garbage hard ad, others should buy in to you?

What is Affiliate Marketing Really?

It's just a platform that helps you build a distribution system, helping you build a distribution system with distributors.

Why do you think your garbage can convince KOLs to distribute for you, and their audience can buy in?

What is Advertising?

Advertising is spreading your content/information/products to more audiences through payment.

But you're producing garbage, why do you think your audience will buy in after seeing it? Is it because you think there are many foreign fools?

You say you're not producing garbage, then what are you producing? How do you prove it to Reddit netizens, affiliate marketing KOLs and their audiences, and advertising audiences?


Return to Essence

Have you noticed that we will return to the essence of everything in global e-commerce: your product, your site, your content.

Correct Posture for Effective Traffic

For example, you start trying:

  • Really write a lot of content in Reddit related sections, interact with the community, interact with netizens, so that netizens know you and trust you.

  • Find定向精准 KOLs one by one to establish affiliate marketing, and carefully introduce your products to them. Your product professionalism convinces KOLs.

  • Your website is exquisite, brand tone is supported, UGC content is abundant, experience is good, product descriptions are professional and meet user needs.

  • Users who come in from advertising finally let down their guard: "Oh, this doesn't look like those garbage things that don't deliver or have wrong products, it feels okay, let's place an order."


Return to Theme: Effective Traffic vs Ineffective Traffic

Effective Traffic: Value the essence of global e-commerce (content professionalism, product professionalism) + deeply cultivate your operations and traffic

Ineffective Traffic: Selling garbage, copying superficially across channels


Real Self Case

I often use my own content monetization as an example to clients and group friends. (Disclaimer in advance: I didn't get rich or achieve any jaw-dropping results, but I hope it can be good chicken soup)

There are thousands of ways to monetize content, but what did I do? Where are there so many secrets? I just did these three points:

1. Create Real, Honest, and Extremely Altruistic Free Content

I created 200+ pieces over more than a year, each taking 1-3 hours, real, honest, and extremely altruistic free content, thus attracting precise and high-quality fans and customers.

(The opposite is that I casually post some perfunctory content, anyway it's all for monetization, I just make it up casually to cater to traffic.)

2. Establish and Maintain a Good Atmosphere Free Community

Thanks to my in-depth content and precise traffic, I established and maintained 8 free communities with a good atmosphere, thus further accumulating private domain沉淀. They are not only my potential customers in the future, but also my source of market insights.

(The opposite is that I establish garbage communities, stuffing ads in every day, accepting ads.)

3. Launch Monetization Business Products That I Believe In

Through this year, my understanding and observation of 20k+ fans and 4000+ group friends, and also the witness of so many fans and group friends to me, I officially launched some monetization business products that I believe in in April this year, accumulating more than 100 client friends.

(The opposite is that I immediately start cutting when I have traffic, violent monetization, not responsible for customers.)


Summary

That's it, nothing more.

I didn't take any "IP Building Courses," and I won't believe any "2024 IP Monetization Secrets."

I just need to clarify the essence of supply and demand (understand user needs), continuously deepen and repeat traffic strategies (create用心 content), and continuously immerse myself in my industry and business (polish the best possible monetization products).

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