SEO and UX Fully Improved! Filter Feature Ignored by 90% of Shopify Users | 99 Shopify Tips (5)
Another干货 article! Another pearl feature hidden in corners by Shopify, ignored by many beginners: Filter!
Another干货 article! Another pearl feature hidden in corners by Shopify, ignored by many beginners: Filter!
What's the use? See for yourself!
Besides improving user experience—helping users quickly filter products they need.
Most importantly, it's an optimization secret that many SEO veterans keep in their notebooks!
Why?
- Keywords! Imagine, these filters can again present your "product selling points," "sub-categories," etc. on the page.
- Website structure and internal links, what your website focuses on, Google search engine understands more clearly through filters!
- As everyone knows, improved user experience means improved SEO.
No more talk, let's start!
Step 1: Install Official Free Shopify Search & Discovery App
See how deeply hidden this little feature is!
The foundation for customizing filter functions is this official free app. Besides filters, it has other features—download and try it yourself.
Step 2: Add Filters
Need to briefly explain here.
Source refers to the source of filter content, with two types, both editable on the product edit page.
The red box is Product Organization on the product edit page, the yellow box is Variants on the product edit page. (For specifics, watch the video tutorial.)
Customize and add according to your actual needs!
Step 3: Adjust Filter Layout (Optional)
Enter theme editor, collection template, choose your preferred desktop layout (mobile can't be modified, only default).
More layouts or visual designs may require different templates, apps, etc.
Done! Save!
