Boost Conversions, Collect Leads! Spin Wheel Popup Turns $10 Gift into $500? Free Plugin Recommendation | 99 Shopify Tips (12)

Promotional popups are a love-hate thing.

First, the cons:

1. Popup plugins can slow down your site speed
2. Popups can make some users who hate marketing ads close the website and bounce immediately
3. From an SEO perspective, Google officially opposes popups with poor user experience (like tiny close buttons)

The reason is simple—it's not good for user experience. Of course, this mainly targets many non-compliant sites.

But the pros of marketing popups are also obvious:

1. Popups can strongly deliver promotional messages to users
2. Popups can collect user emails or phone numbers, helping you gather customers for long-term EDM marketing
3. Other features like form/survey popups allow you to segment customers for more refined marketing
4. Using gamification popups like spin wheels makes users more engaged with marketing

My competitors always use popups, so I thought I'd try it before making conclusions. I set it up last weekend, and after a week, the results are quite good, so I'm sharing. (No sponsorship, free to use, rest assured)

Direct Hands-on!

This type of feature is already very mature, so there are many similar plugins on the market with good experiences. You just need to find the one that suits you best.

I'll use OptiMonk: Popup, CRO, A/B Test as an example to demonstrate how to set up a spin wheel gamification marketing popup.

Step 1: Add campaign

Step 2: Choose theme

Step 3: Various custom settings

Including prize settings, layout, etc. Since it's very hands-on, I won't elaborate in text—watch the video or try it yourself.

For discount settings tutorial, see: 2023 Complete Shopify Discounts Guide

Step 4: Set various conditions

Like which countries can see it, how many seconds before it pops up, etc.

Bonus Step: EDM Part

Popup plugins don't include email sending functions, so we need to export customer info from the popup plugin and import it into relevant EDM plugins for next-step EDM marketing.