Boost Conversions! 2023 Complete Shopify Discounts Guide, Learn Multiple Discount Combinations | 99 Shopify Tips (7)

The first step in marketing is promotion. The first step in promotion is setting promotion rules. The first step in setting promotion rules is creating a promotional discount code for customers.

Today's content will teach beginners how to create independent site discount codes for different situations and needs.

No more talk, let's go.

Overview: What Discount Types Are Available?

Shopify discount settings and applications currently feel extremely smooth! Especially after the recent version update! Now supports custom stacking of multiple discount codes! Love it!

As shown, Shopify discount codes are divided into four types:

• Product discount
• Order discount
• Buy X Get Y
• Shipping discount

The literal meaning is clear enough, let's get hands-on.

Basics: Single Discount Setup

Single discount scenarios are easy to set up. Let's use [Product Discount] as an example.

Step 1: Set Discount Application Method

First is Code format, where customers enter your coupon code. There are two generation methods: manually set like "summer10" or random generation.

The other is automatic discount application, where when customers add to cart and checkout according to your scenario settings, the discount applies automatically without entering any code. You just need to set a discount name.

Step 2: Set Discount Rules

First determine discount amount, with two calculation methods. One is percentage discount, like 10% off means 10% OFF, enter 10% here (don't get it backwards—entering 90% OFF for 10% off would be embarrassing). The other is fixed amount discount, like fixed $5 off.

Also, since this example is [Product Discount], you can customize which products or collections this discount applies to. (Can select multiple!)

Step 3: Further Set Discount Restrictions

Like minimum order amount? Only for orders over $100? Minimum 2 items? Which customers can use? Can a discount code only be used once?

Step 4: Set Stackability

This feature was recently updated by Shopify, finally meeting my needs for complex discount scenarios.

Step 5: Set Discount Code Validity and Channels

Channels mainly involve which channels your Shopify is connected to, like if you've connected GMC, Meta Shop. Note: if you don't want certain discount codes public, don't check other channels.

Advanced: Complex Real Scenario Practice

After understanding basic setup rules, let's practice all possible discount scenarios.

Complex Scenario 1: Free Gift Socks + 10% Off Storewide

Like setting up a spin wheel game where first prize is free socks (rule: must order over £10). Besides free socks, customers can also enjoy basic 10% off storewide.

Step 1: In the Order Discount code for 10% off storewide, add the checkbox to stack with [Product Discount].

Step 2: Create a Buy X Get Y Product Discount, set various rules, and add the checkbox to stack with [order discount].