Alia is one of the best email popup apps for Shopify merchants in 2025, offering interactive popups that convert better than traditional options. The 14-day free trial allows you to test its educational approach that rewards shoppers for learning about your brand, with reported 15%+ opt-in rates and seamless integration with Klaviyo, Postscript, and other email platforms.
Shopify Forms offers a free alternative for basic email capture, while Trustoo Pop ups provides free newsletter popups with SMS capabilities. Omnisend Email Marketing & SMS also offers free installation with popup functionality. However, Alia stands out with its educational approach and higher conversion rates through interactive content and smart triggering technology.
Start by choosing a template from Alia's library or creating a custom popup with their drag-and-drop editor. Add educational content about your brand or products, set up reward tiers based on engagement, and configure triggers for new visitors. Use the preview mode to test before publishing, and monitor analytics to optimize performance.
Alia provides advanced targeting logic to show popups to specific users based on pages, geographies, traffic sources, UTMs, and visitor behavior. You can segment audiences with zero-party data from quizzes and surveys, and create different popup experiences for various customer segments to maximize relevance and conversions.
Alia's Smart Testing uses AI to automatically generate popup variants, run A/B tests, and identify winning designs without manual intervention. The algorithm analyzes multiple metrics beyond just opt-in rates, including purchase rates, AOV, and bounce rate to continuously improve your popup performance over time.
