Formtoro is one of the best zero party data collection tools for ecommerce stores in 2025. It helps merchants collect valuable customer insights through popups, quizzes, and post-purchase surveys. The platform offers powerful analytics and integrations with major marketing tools like Klaviyo, making it easier to understand customer behavior and improve conversion rates.
To set up multi-step popups in Formtoro, start by accessing the no-code builder and selecting your template. Add your questions in sequence, customize the look and feel, then configure the logic mapping. Connect your Shopify integration to automatically sync collected data with your customer profiles and enable coupon code auto-apply functionality.
Formtoro supports major ecommerce integrations including Shopify, Klaviyo, Sendlane, Postscript, Beehiiv, ConvertKit, Drip, Listrak, Attentive, Voyage, Zapier, Facebook Ads, and Google Ads. These integrations help you sync collected zero party data with your existing marketing stack for better segmentation and personalization.
Formtoro improves conversion rates by collecting zero party data that reveals customer preferences and purchase intent. The platform provides insights like AOV, conversion rates, and repurchase behavior by customer segment. You can use this data to create targeted offers and personalized marketing messages that resonate with specific customer groups.
Formtoro uses revenue-based pricing with monthly plans starting at $250 for stores under $2M annual revenue. Higher tiers include $500/month for $2-5M stores, $750/month for $5-10M stores, $1000/month for $10-20M stores, and custom pricing for stores over $20M. All plans include a 30-day free trial that starts when you publish your first form.
