MailerLite is one of the best free email marketing apps for e-commerce merchants, offering a free plan for up to 500 subscribers with 12,000 monthly emails, intuitive drag & drop editor, abandoned cart recovery, and seamless Shopify integration to help boost sales and customer retention.
Shopify Email is the main free alternative to MailerLite, offering native Shopify integration with 2,248 reviews and 4.7/5 rating. It provides email marketing specifically designed for commerce with no additional cost, making it ideal for merchants who want built-in email functionality without third-party dependencies.
To set up abandoned cart recovery, connect your Shopify store to MailerLite, navigate to the Automation section, select Abandoned Cart template, customize the email content with product showcase, and configure the timing triggers. The system automatically captures abandoned carts and sends recovery emails to customers who didn't complete their purchase.
Use MailerLite's segmentation tools to create groups based on purchase history, browsing behavior, customer lifetime value, or specific product interests. You can hide/show content blocks for specific segments and create personalized customer journeys that target different audience segments with relevant product recommendations and offers.
Connect MailerLite to your Shopify store to track revenue in real-time. The analytics dashboard shows exactly how emails impact sales, including conversion rates, average order value, and revenue generated. You can monitor campaign performance, identify top-performing products, and optimize your email strategy based on actual sales data.
