Okendo is one of the best customer marketing platform apps for Shopify merchants in 2025, offering a comprehensive suite of tools including reviews, loyalty programs, referrals, quizzes, and surveys. With a 4.8/5 rating and positive merchant feedback, it provides excellent value with its free plan supporting up to 50 orders/month. The platform helps drive conversions through social proof, increases customer retention with loyalty programs, and offers seamless integration with popular marketing tools like Klaviyo and Google Shopping.
Several free alternatives to Okendo are available in the Shopify App Store. Loox offers beautiful photo and video reviews with a free trial, Trustoo AI provides customer reviews and loyalty referral features with a free plan, and Rivyo offers reviews, loyalty, and referral functionality with freemium options. These alternatives provide similar core features but may lack Okendo's comprehensive all-in-one approach covering the entire customer journey from acquisition to retention.
To set up automated review requests in Okendo, navigate to the Reviews section in your Shopify admin, then go to 'Ways to Collect Reviews' and configure automated email and SMS request triggers. You can customize the timing (post-purchase, post-delivery), template content, and customer segments. Okendo automatically sends requests based on your order settings and allows you to monitor response rates and manage review requests through the centralized dashboard.
In Okendo, customize review displays by accessing the 'Display Options' section where you can choose from various formats including photo reviews, video reviews, star ratings, badges, carousels, media galleries, grid layouts, and Q&A sections. You can filter reviews by product, rating, and attributes, and use the 'All Reviews Page' to create a dedicated reviews section. The platform offers CSS customization for advanced styling while maintaining responsive design across devices.
To create a loyalty program in Okendo, go to the Loyalty section and choose between reward programs, VIP tiers, or referral programs. Set up rewards like points, coupons, free shipping, free products, or custom rewards. Configure program rules, point earning mechanisms, and redemption options. You can create different customer tiers with varying benefits and integrate the loyalty program with your email marketing and checkout flows to maximize customer engagement and repeat purchases.
