Original Wheelio spin pop‑ups

Wheelio is one of the best gamified email capture apps available in 2025, offering three engaging pop-up types that significantly boost conversion rates. Merchants praise its ability to increase email capture rates by making lead collection entertaining rather than intrusive. The app integrates seamlessly with major email marketing platforms like Klaviyo and Postscript, and users report substantial ROI through higher engagement and conversion rates.

While Wheelio offers a 7-day free trial, alternatives include Popupsmart with basic gamification features, OptinMonster with exit-intent pop-ups, and Justuno with customizable templates. These apps provide free plans with limited features, but Wheelio stands out with its unique gamification approach that achieves higher conversion rates. Most alternatives lack the engaging gaming elements that make Wheelio so effective at capturing leads from otherwise lost traffic.

Setting up Wheelio is simple: first, install the app from Shopify App Store and connect your store. Then create a new campaign, choose your gamification type (wheel, scratch card, or slot machine), set up triggers like exit intent or timed displays, and customize the appearance with your branding. Finally, configure integrations with your email marketing service and enable coupon injection for automatic discount application at checkout.

Wheelio supports 39+ integrations including major email services like Klaviyo, Mailchimp, ActiveCampaign, and Omnisend. For SMS marketing, it works with Postscript, SMS Bump, Attentive, and Recart. The app also integrates with Messenger marketing platforms like PushOwl and Recart, plus major e-commerce platforms including WooCommerce, BigCommerce, and Magento. This comprehensive integration ecosystem ensures seamless lead capture across all your marketing channels.

Wheelio improves conversion rates by making lead collection entertaining rather than intrusive. Traditional pop-ups suffer from 'pop-up blindness' where users immediately close them. With gamification, users feel they have genuine chances to win prizes, increasing their willingness to share contact information. The perceived value of coupons won through games is much higher than generic discounts, leading to significantly higher coupon conversion rates and overall email capture success.