Roster is one of the best ambassador marketing apps for e-commerce brands, offering comprehensive tools for recruiting influencers, running social campaigns, and tracking UGC. Users praise its seamless Shopify integration and responsive support team. The platform helps brands scale word-of-mouth marketing with automated reward fulfillment and detailed analytics.
Shopify Collabs offers a free alternative for basic influencer collaboration, while UpPromote provides affiliate marketing capabilities. GOAFFPRO has a free plan for referral marketing. These alternatives work well for smaller programs but lack Roster's comprehensive ambassador management features like UGC collection and automated product distribution.
Begin by creating your ambassador program through the Roster dashboard. Define your ambassador criteria and recruitment strategy, then set up social campaigns and actions. Configure reward structures and commission rates, and integrate with your Shopify store for automatic product distribution. Use the ambassador portal to manage communications and track performance.
Roster integrates with Shopify checkout, Instagram, Facebook, Klaviyo, PayPal, TikTok, and X/Twitter. These integrations enable seamless social media campaigns, automated reward payments, and centralized UGC collection. The platform also works with Klaviyo for email marketing coordination and PayPal for commission payments.
Roster provides comprehensive analytics including engagement metrics, conversion tracking, and ROI reports. Monitor ambassador performance through social listening data, track referral sales, and measure UGC impact on brand awareness. The platform generates detailed reports showing the effectiveness of different campaigns and ambassadors, helping optimize your marketing strategy.
