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How Therabody Turned a Homemade Tool Into a Global Recovery Brand
Shopify MastersDr. Jason Wersland turned a 3 a.m. garage experiment into the number one percussive therapy brand in the world, with more than 6.5 million Theragun massage devices sold. In this episode, he breaks down the unglamorous ei...
Building a Multimillion-Dollar Brand on Family Values: The Story of First Day
Alice Li, founder and CEO of First Day, shares her journey of building a values-driven company in the health and wellness space. Discover how her family's history shaped the brand and its mission to prevent nutritional t...
How Fur's Founders Pioneered a New Beauty Category Through Trust and Persistence
From getting laughed out of stores to selling at major retailers—discover how Fur’s founders built a multimillion-dollar beauty brand in an untapped market with just $10,000. For more on Fur and show notes click here. Su...
Going from Creating Content to Making Products
Lindsay Silberman has extensive experience as a magazine editor and content creator before launching Hotel Lobby Candle, a candle company designed to take customers back to their favorite travel destinations. Lindsay sha...
Transforming Ancient Beauty Rituals into Modern Success
From DIY sugaring in her dorm room to landing her product in more than 300 Ulta Beauty stores, Aliyah Marandiz shares how she built Sugardoh through authentic “anti-marketing,” community support, and navigating manufactu...
Growing a Hobby Into a Business
Making terrariums started as a hobby for Emma Sibley. The business grew organically, first through sales to friends and family, then markets and workshops. Here's how she scaled London Terrariums, which now has a storefr...
Soft-launch Strategies That Lead to Immediate Sellouts
Kloo cofounder Claudia Snoh shares how she and her Q-grader mother built a premium coffee concentrate brand, from soft launch strategies to vertical integration and building authentic brand connections. For more on Kloo...
How Private Equity Approaches Ecommerce
Leon Hughes built his career around developing digital strategies for consumer brands. Now, he's passing on that knowledge as a partner at the London-based private equity firm, Piper, and the organizer of Shopify Geekmee...
Go Viral While Spending Zero Dollars on Ads
Learn how two founders built the viral pickle brand Good Girl Snacks through heritage-inspired innovation and zero-cost marketing. Read more about Good Girl Snacks and show notes here. Subscribe and watch Shopify Masters...
How Many Product Iterations Do You Need to Launch?
Julie Carty created LatchLight, a wearable light for breastfeeding mothers, with no prior design experience. She describes the product development process and when she felt confident to launch. To learn more about LatchL...
The Slow Burn Strategy to Massive Retail Success
Stoked Oats’ founder turned his morning oatmeal obsession into a multimillion-dollar CPG empire, while building a brand that fit his lifestyle—and not the other way around. For more on Stoked Oats and show notes click he...
Brand Building with an Indigenous Designer
Hud Oberly is the indigenous founder and designer behind the clothing company Here’s 2 You. He crafted the brand around that belief that everyone is creative. Here's how he is sharing that message through clothing, event...
How to Sell Premium Products at Scale
Island Creek Oysters scaled into a premium seafood company and now ships to 46 states. CEO Chris Sherman shares scaling strategies and tips for any brand transitioning into ecommerce. For more on Island Creek Oysters and...