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How Glamnetic Went From $1 Million to $100 Million—And Nearly Lost It All in Between
Shopify MastersWhat happens when the product that made you famous starts holding you back? Kevin Gould co-founded Glamnetic in 2019 with Ann McFerran, launching a magnetic eyelash brand that exploded from $1 million to $50 million in r...
Soft-launch Strategies That Lead to Immediate Sellouts
Kloo cofounder Claudia Snoh shares how she and her Q-grader mother built a premium coffee concentrate brand, from soft launch strategies to vertical integration and building authentic brand connections. For more on Kloo...
How Private Equity Approaches Ecommerce
Leon Hughes built his career around developing digital strategies for consumer brands. Now, he's passing on that knowledge as a partner at the London-based private equity firm, Piper, and the organizer of Shopify Geekmee...
Go Viral While Spending Zero Dollars on Ads
Learn how two founders built the viral pickle brand Good Girl Snacks through heritage-inspired innovation and zero-cost marketing. Read more about Good Girl Snacks and show notes here. Subscribe and watch Shopify Masters...
How Many Product Iterations Do You Need to Launch?
Julie Carty created LatchLight, a wearable light for breastfeeding mothers, with no prior design experience. She describes the product development process and when she felt confident to launch. To learn more about LatchL...
The Slow Burn Strategy to Massive Retail Success
Stoked Oats’ founder turned his morning oatmeal obsession into a multimillion-dollar CPG empire, while building a brand that fit his lifestyle—and not the other way around. For more on Stoked Oats and show notes click he...
Brand Building with an Indigenous Designer
Hud Oberly is the indigenous founder and designer behind the clothing company Here’s 2 You. He crafted the brand around that belief that everyone is creative. Here's how he is sharing that message through clothing, event...
How to Sell Premium Products at Scale
Island Creek Oysters scaled into a premium seafood company and now ships to 46 states. CEO Chris Sherman shares scaling strategies and tips for any brand transitioning into ecommerce. For more on Island Creek Oysters and...
The Secret to Monetizing as an Artist
Learn how indigenous hip-hop duo Snotty Nose Rez Kids built their empire through storytelling, from hand-selling merch to running a global brand. Watch the full video interview on YouTube here. For more on Snotty Nose Re...
These Founders Started a Global Business with Just $4k
Heather Aiu and Rachael Leinaʻala Soares each put in just $2,000 to start their business, Aloha Collection. The company sells splash-proof bags designed for travelers, athletes and beach goers, in tropical prints. It is...
The Secret to Native Artist Success: It's Not What You Think
Learn how Eighth Generation’s tribal ownership model and ethical artist partnerships created a thriving Native American lifestyle brand with global reach. Watch the full video interview on YouTube here. For more on Eight...
How the StockX Co-Founder Builds Hype for New Products
Josh Luber has spent his career in the hype economy, building StockX and Fanatics Collectibles. Now, he's using his experience to create a modern-day collectible through his toy company, ghostwrite. To learn more about g...
This Founder's Mission Is to Empower Indigenous Youth
Amy Denet Deal founded founder of 4Kinship, a Santa Fe-based upcycled fashion brand that empowers indigenous communities through entrepreneurship and social impact. Amy moved to Santa Fe about five years ago to reconnect...