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How Getting Back to Basics Turned 437 Into an 8-Figure Brand
Shopify MastersHyla Nayeri co-founded 437, a bootstrapped activewear brand, into an eight-figure business— and she did it by simplifying ruthlessly, betting on organic social and influencer marketing, and protecting a culture that incl...
Maximize Your Margins as an Ecommerce Founder
Ecommerce expert and agency founder Andrew Faris shares how he uses "P&L design" to increase margins and run online businesses efficiently. He's now applying some of these strategies to launch his own upcoming consumer b...
Break Into an Established Market With These Retail Strategies
Original Duckhead grew by targeting retailers first, creating risk-free partnerships, and using customer data to boost online sales. For more on Original Duckhead and show notes click here. Subscribe and watch Shopify Ma...
Creating Media Moments with A PR Expert
Jessy Klein-Fofana was a beauty brand founder before starting her PR agency, LaRue. Her clients include Health-Ade Kombucha, Ban.do, Unbound Merino, Mustard Made, and more. Here's some of the strategies she uses with to...
Creative Strategies to Fundraise Without Sacrificing Ownership
Sisters Niki and Ritika Shamdasani launched Sani to fill a gap in the South Asian fashion market—one that forced 82% of South Asian Americans to travel abroad for wedding attire. Discover how they secured funding and gre...
The Business Pivot That Led to More Customers and Happier Suppliers
Divy Ojha became passionate about creating a solution for food waste as a university student, and began building relationships to start a grocery delivery business. He discusses approaching potential partners and maintai...
How to Scale Quickly Without Funding
Waterboy built a thriving hydration brand with just $700 by focusing on one platform, capturing prelaunch interest, and pivoting quickly. Learn why restraint beats trying to do everything at once. For more on Waterboy an...
When a Passion for Plants Grows Into a Business
April and Daryk Mall turned their after-work hobby of caring for plants into Unsolicited Plant Talks—a thriving business with a loyal online community. Learn how they scaled from selling plant cuttings at their kitchen t...
The Key to Balancing Profitability & Sustainability
A former Charlotte Tilbury founding team member revolutionized sustainable beauty by turning food waste into luxury skin care. See how My Skin Feels proved eco-friendly brands can be both profitable and fun. For more on...
The Future of DTC: Funding Strategies and Using AI
Matthew Scanlan, co-founder of cashmere company Naadam, shares how his company started with a daring ride across the Gobi Desert and $2.5 million in cash. Matthew discusses the challenges of launching a direct-to-consume...
Want to Patent Your Product?
Kindred Label founder Cassidy Caulk built a patented luxury shoe brand from scratch, mastering everything from cobbling to engineering. Get actionable tips for product development, manufacturing partnerships, and protect...
How To Dominate Affiliate Marketing
Reverie scaled to Sephora without funding, grew a salon affiliate network of more than 1,000, and built a multimillion-dollar clean beauty empire through intentional product development and community marketing. For more...
Building a Multimillion-Dollar Brand on Family Values: The Story of First Day
Alice Li, founder and CEO of First Day, shares her journey of building a values-driven company in the health and wellness space. Discover how her family's history shaped the brand and its mission to prevent nutritional t...