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How Bette Bentley Built Skimpies Into a No. 1 TikTok Brand Without Spending a Dollar on Paid Ads
Shopify MastersFormer comedy writer Bette Bentley built Skimpies—the world’s first liner designed specifically for leggings—into a number one TikTok brand entirely through organic livestreams, bypassing paid ads by treating the platfor...
This Entrepreneur Mindset Will Make You Millions
Arlan Hamilton created Backstage Capital, a VC firm investing in startups led by underrepresented founders. Discover the traits she looks for to find entrepreneurs worth her investment. To read more about Arlan Hamilton...
A Brewery’s Unexpected Move into Non-Alcoholic Seltzers
Josh McJannett, co-founder of Dominion City Brewing, shares how the brewery stumbled into making non-alcoholic seltzers and why they decided to create a new brand for the product. To learn more about City Seltzer and sho...
Fishwife's Guide To Planning a Successful Business Launch
Fishwife is setting trends online with its premium tinned seafood. Co-founder Becca Millstein shares how you can make a big impact with your own company’s launch—even on a tight budget. To read more about Fishwife and sh...
Leave Your 9-to-5 Behind and Transition Into Entrepreneurship
Shanae Jones grew her hip hop–inspired tea brand, Flyest, by forming an online community where she educates customers on herbal wellness. Discover how she managed this growth while working a full-time job. To read more a...
How to Use Collabs to Make Timeless Designs
In a studio interview from London, founder Crispin Jones shares how Mr. Jones Watches has found success in provocative, experimental designs through collaborating with new artists and bringing the manufacturing to the U....
What You Need To Create a Viral Marketing Campaign
Learn how Kat Kavner, founder of Heyday Canning, created a viral marketing campaign to make her brand stand out. For more on Heyday Canning and show notes click here . Subscribe and watch Shopify Masters on YouTube! Sign...
The Secret to Customer Retention From A Multimillion Dollar Company
Crystal Landsem, CEO of Lulus, doubled the company’s growth potential by giving customers what they wanted. Discover her best customer retention tips. For more on Lulus and show notes click here Subscribe and watch Shopi...
How to Launch a Business in a Weekend
Noah Kagan has helped build and launch several million dollar businesses, and he's found that you don't need a ton of time or money to do it. His book is titled "Million Dollar Weekend: The Surprisingly Simple Way to Lau...
Influencer Marketing: Your Guide To Getting Real Results
Taking a personal approach, The Honey Pot works with influencers to tell human stories. The brand’s VP of marketing explains this winning strategy. For more on The Honey Pot and show notes click here Subscribe and watch...
This CEO’s Secrets to Scaling Your Business to 9 Figures
CEO Sean Frank shares the strategies he used to scale Ridge to a multiple nine figure business by expanding the product line and selling internationally. To learn more about Ridge and show notes: https://www.shopify.com/...
How a New CEO Helped This Protein Brand Turn a Profit
Aloha CEO Brad Charron shares the tactics he used to make the protein brand a lean and profitable company in just five years. To learn more about Aloha and show notes: https://www.shopify.com/blog/aloha-profitability Sub...