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How Glamnetic Went From $1 Million to $100 Million—And Nearly Lost It All in Between
Shopify MastersWhat happens when the product that made you famous starts holding you back? Kevin Gould co-founded Glamnetic in 2019 with Ann McFerran, launching a magnetic eyelash brand that exploded from $1 million to $50 million in r...
How a Button-Down Shirt Attracted a Cult Following
New York-based clothing company Alex Mill set out to make the perfect button-down shirt. Founder Alex Drexler and CEO Roxanne Stahl O’Hara share how the brand grew organically through word-of-mouth and working with conte...
How to Turn Your Dreams Into a Profitable Business
Kimberley Gordon launched Selkie, a dreamy, size-inclusive fashion brand after mourning the loss of her first company- Wildfox. She shares valuable lessons and essentials for launching any fashion label. For more on Selk...
The Recipe for a Perfect Shopping Experience, No Matter Where Your Customers Are
Magnolia Bakery’s senior marketing manager Adam Davis is taking the iconic chain to new heights, using Shopify to streamline all points of sale and optimize the online shopping experience for its customers. For more on M...
Why Going DTC Isn’t as Simple as Putting Your Inventory Online
Perfectwhitetee co-founders Jen Menchaca and Lisa Hickey had decades of experience in fashion wholesale. Now, they’re taking their t-shirt company direct to consumer, and learning an entirely new strategy for selling onl...
Shaun White’s Journey From Olympian to Entrepreneur
In 2022, Shaun launched WHITESPACE , a premium line of snowboarding gear and apparel made for life on and off the mountain. In conversation with Shopify, Shaun shares his journey of building a brand, and how he translate...
How To Go From Maker to 7-Figure Business Owner
New York artist Jono Pandolfi is the go-to ceramist for many reputable establishments, including eateries at MOMA and the Four Seasons Hotel, and several Michelin Star restaurants. Jono and his brother, Nick, run a thriv...
The Tips You Need for Black Friday/Cyber Monday Email and SMS
The most common mistake that most brands make with their Black Friday/Cyber Monday email and SMS campaigns? Not being aggressive enough. Jacob Sappington, director of email strategy at growth agency Homestead Studio, sha...
How to Host Events People Want to Attend
Ariane Goldman founded Hatch out of a personal need and set the tone for maternity fashion nationwide. Her business caught the attention of Marquee Brands, where Ariane now oversees an entire maternity collection across...
Black Friday/Cyber Monday Strategies from 7 Shopify Merchants
This special Black Friday and Cyber Monday episode features advice from seven Shopify merchants, including Momofuku, Dieux Skincare, Jono Pandolfi Designs, Magnolia Bakery, Offlimits, Bandit Running, and perfectwhitetee....
What 'Community First' Really Means for a DTC Company
Tim and Nick West took a scrappy approach to building Bandit, their community-first apparel company for runners. They didn’t bring it up at their run club and they didn’t do any paid advertising in the first year. Here’s...
Packaging Power: Tips That Will Help Your Brand Pop off the Shelf
Jen Liao transitioned her popular restaurant into the full blown DTC brand, MìLà, turning her family recipes into a thriving food business. She shares tips for making the switch and handling quality control, marketing, a...