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How Bette Bentley Built Skimpies Into a No. 1 TikTok Brand Without Spending a Dollar on Paid Ads
Shopify MastersFormer comedy writer Bette Bentley built Skimpies—the world’s first liner designed specifically for leggings—into a number one TikTok brand entirely through organic livestreams, bypassing paid ads by treating the platfor...
Meet the Music Company Changing the Way Artists Make Money
The Montreal-based music company Bonsound has found more equitable ways of working with artists to help them make a living and diversify their income streams. Find out how Bonsound is helping musicians adapt to the curre...
Tech Trends: What's Right for Your Business?
Michael Serbinis, a member of the Business Council of Canada and Fellow of the Creative Destruction Lab, shares tips for raising money, using personalization features, and entering accelerator programs. Plus, discover...
This Footwear Founder Shares Her Secret to Working With Factories
Myriam Belzile-Maguire started a leather shoe company, Maguire, with a $15,000 bonus from her corporate job. Finding good manufacturing partners and nurturing the relationships with factories were key to her success. For...
What You Need to Know About Token-Gated Commerce
Token-gated commerce is the future of buying online. It gives customers a way to earn perks like exclusive products or access to in-person experiences. And it gives businesses more ways to tailor their customer’s experie...
Retail Expansion: How to Know When You’re Ready
Second-generation owner Amit Mahtani explores expansion and renovating storefronts, and offers invaluable tips for entrepreneurs looking to balance online with in-person sales. For more details about Bagels on Green and...
Build a Business Around Your Ideal Life (Not the Other Way Around)
Sisters Jess Gray and Becca Stern set out to build a business that would offer more workplace flexibility and allow them to work together, even from opposite sides of the globe. Together, they co-founded Mustard Made, a...
How to Grow Your Business Regionally, Online and IRL
Quebec is almost its own market within Canada. Its bilingual requirements and distinct culture make it difficult for the biggest companies to get a footing there. Polysleep co-founder and CEO Jeremiah Curvers used local...
The Pre-Launch Strategy That Helped This Brand Raise $2.8M
Hearth Display needed to prove to investors that people would pay for a digital solution to family management. Here’s how the company used beta testing, extensive customer research, and a pre-order campaign to raise $2.8...
Capitalizing on Virality: How Transformer Table Turned Views into Sales
Transformer Table is an innovative company creating multifunctional space-saving furniture that adapts to your needs. Discover the PR and influencer marketing strategies that garnered it the most-watched product video in...
How Starface’s President Lead Her Team to Sell 77 Million Units
Starface grew its brand on an unconventional premise: You should highlight your imperfections. President Kara Brothers promotes a healthy work culture that’s inspired her team to sell more than 77 million star-shaped acn...
How Mackage Went Global While Staying True to Its Roots
Mackage's founder and chief creative officer, Eran Elfassy combined function and fashion, European and North American styles, and wool and leather to create this powerhouse outerwear brand. He shares how his company cont...
How Shopify AI Can Supercharge Your Business
There is so much excitement right now surrounding AI. And so you might be wondering how you can use artificial intelligence to improve your business? Good thing there’s an entire team thinking about this at Shopify. Dire...