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How Bette Bentley Built Skimpies Into a No. 1 TikTok Brand Without Spending a Dollar on Paid Ads
Shopify MastersFormer comedy writer Bette Bentley built Skimpies—the world’s first liner designed specifically for leggings—into a number one TikTok brand entirely through organic livestreams, bypassing paid ads by treating the platfor...
What 'Community First' Really Means for a DTC Company
Tim and Nick West took a scrappy approach to building Bandit, their community-first apparel company for runners. They didn’t bring it up at their run club and they didn’t do any paid advertising in the first year. Here’s...
Packaging Power: Tips That Will Help Your Brand Pop off the Shelf
Jen Liao transitioned her popular restaurant into the full blown DTC brand, MìLà, turning her family recipes into a thriving food business. She shares tips for making the switch and handling quality control, marketing, a...
Building in Public: How to Let Customer Feedback Guide Your Brand
Marcus Milione launched and scaled his business, Minted New York, by sharing his journey online. Throughout development, he brought customers for the ride, incorporating their feedback along the way. Learn how to build i...
If You’re Launching a New Product, Listen to This
Ryan Close established a new product category with his company Bartesian, created competition for his own brand, and signed major licensing deals with some of the largest liquor companies in the world. For more on Bartes...
The Do’s and Don’ts for Social Media Marketing
How did Charlotte Palermino build a tight-knit community on TikTok and launch her brand, Dieux Skin? Listen to discover her formula for standing out on social media and creating community with your marketing machine. For...
The Marketing Playbook From Nik Sharma, "The DTC Guy"
Nik Sharma, “The DTC Guy,” kicks off the Shopify On Location in New York series with his marketing playbook. His recommended combination of organic content and paid media has helped grow some of the biggest DTC brands, i...
Entrepreneur State of Mind, A Shopify Miniseries
Shopify On Location is back on the road again, this time to share valuable insights from some of the most notable founders and industry experts in New York City. We’ll dive into things like designing the right products t...
How a Mexican Food Brand Turns Restaurant Trends Into Pantry Staples
Miguel Leal and his co-founders discovered that Mexican dining had evolved in the US, while the Mexican food products found at the grocery store remained stale. With Somos, the team hopes to create the “pasta sauce” of M...
The Playbook for Busting Myths: How to Change Consumers’ Minds
Anyday founder Stephanie Chen saw a business opportunity in a common misconception: that microwaves are just for reheating. She designed cookware specifically for the appliance, and used content on her Shopify website, P...
What it Takes to Turn Your Hobby into Profits
Camille Ouellette is the owner of Camillette, a handmade jewelry brand and workshop based in Montreal. On the latest episode of Shopify On Location , Camille shares her experience growing a hobby into a viable business a...