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How Bette Bentley Built Skimpies Into a No. 1 TikTok Brand Without Spending a Dollar on Paid Ads
Shopify MastersFormer comedy writer Bette Bentley built Skimpies—the world’s first liner designed specifically for leggings—into a number one TikTok brand entirely through organic livestreams, bypassing paid ads by treating the platfor...

How Issues Magazine Shop Raised $120K to Prove Print Isn’t Dead
Learn how Nicola Hamilton raised $120,000 for Issues Magazine Shop using alternative funding, dual business plans, and intuition over spreadsheets. For more on Issues Magazine Shop and show notes click here. Subscribe an...

How D'IYANU Built a Multimillion-Dollar Brand While Staying True to West African Roots
D’IYANU’s founder built a multimillion-dollar African-inspired fashion brand by bootstrapping, taking bold risks and mastering Facebook ads. For more on D'IYANU and show notes click here Subscribe and watch Shopify Maste...

How This 19-Year-Old College Student Outsmarted the Entire Grocery Industry
Odd Bunch founder Divy Ojha scaled from 87 to 100,000+ customers without VC funding by focusing on problem validation, lean operations and retention techniques. For more on Odd Bunch and show notes click here. Subscribe...

How Still Here Tailored Its Growth Without Outside Capital
Bootstrapped with $20K, Still Here grew from painted jeans to an eight-figure denim brand through grit, creativity, and discipline. For more on Still Here and show notes click here Subscribe and watch Shopify Masters on...

How to Set Beauty Trends Before They Become Mainstream
NUDESTIX Cofounder Taylor Frankel built celebrity partnerships and scaled the beauty empire to 8-figures. Discover the unique equity deals, and authentic content strategy that helps them stay ahead and set the trends. Fo...

The Solo Founder Who Did Everything Herself and Still Beat Beauty Industry Giants
DedCool founder Carina Chaz built a multimillion-dollar fragrance empire as a solo founder. Learn her strategies for bootstrapping growth alone and understanding when to seek outside investment. For more on DedCool and s...

How to Build Your First Retail Store and Scale to More
Bluboho grew from kitchen parties to six retail stores through human connection, customer intimacy, and strategic location planning. Today, it’s one of Canada’s most successful independently owned jewelry companies. For...

How Two Founders Turned Curation Into a Competitive Edge
Goodee’s founders built a global home goods marketplace with purpose, curated design, and a 4.5% return rate by helping customers buy better. For more on Goodee and show notes click here. Subscribe and watch Shopify Mast...

How to Scale Your Business From $4,000 to $1M in Revenue
Three Ships grew from $4,000 to $1M revenue in four years. Learn how the founders used retail partnerships, rebranding, and funding tactics to grow a beauty brand in a saturated market. For more on Three Ships and show n...

Turning Followers into Retailers: Clubhouse Skin’s Social-First Strategy
How Clubhouse Skin disrupted men’s skin care with bold design, clean formulas, and a transparent launch that turned followers into retail partners. For more on Clubhouse Skin and show notes click here . Subscribe and wat...

From 200 Rejections to Industry Game-Changer: How Knix Rewrote Women’s Marketing
Knix founder Joanna Griffiths revolutionized women’s underwear marketing with real bodies, authentic stories, and customer-first innovation. For more on Knix and show notes click here. Subscribe and watch Shopify Masters...


