播客
精选全球跨境电商播客。
精选播客
How Bette Bentley Built Skimpies Into a No. 1 TikTok Brand Without Spending a Dollar on Paid Ads
Shopify MastersFormer comedy writer Bette Bentley built Skimpies—the world’s first liner designed specifically for leggings—into a number one TikTok brand entirely through organic livestreams, bypassing paid ads by treating the platfor...
Kitchen-to-Global Brand: Lhamour's Journey That Changed Mongolia Forever
Khulan Davaadorj turned her battle with eczema into Mongolia’s first organic skin care brand, creating jobs for herders and transforming local communities. For more on Lhamour and show notes click here. Subscribe and wat...
Why This Michelin Chef Quit Momofuku & Alinea to Build His Million-Dollar Startup
Wallace Wong built Spatula Foods through strategic networking. Discover how he went from Michelin restaurants to 2M+ followers, and learn his breakthrough mindset. For more on Spatula Foods and show notes click here. Sub...
Shaking Up Sparkling Water: Aerflo’s Path From Idea to $10 Million Raise
How Aerflo disrupted sparkling water with portable design, sustainable refills, and a cofounder duo solving big problems with bold ideas. For more on Aerflo and show notes click here. Subscribe and watch Shopify Masters...
How To Create A Viral Product And Sell Out Over 30,000 Units
Jaxon Lane built a men’'s skin care empire through innovation and strategic PR, earning organic celebrity endorsements from Nick Jonas and Niall Horan. For more on Jaxon Lane and show notes click here. Subscribe and watc...
9. 海外也用“花呗”？先享后付提升转化，解锁Roas10的投放渠道
关于璇 现任某欧洲BNPL（Buy Now Pay Later先享后付）收单渠道的国内BD。上一份工作在国内某跨境平台担任市场营销与运营工作。 关于BNPL 大家可以理解成某宝的花呗，海外用户在各类平台、独立站购物时也可以选择0元下单先用后付，或者分期支付。当然，这一切的前提是，该平台或独立站已经接入了相关的BNPL渠道。目前国际市场比较成熟的BNPL渠道有Afterpay、Klarna、Affirm等。 时间轴 1:15爆单可能因为你...
What a Near-Bankruptcy Taught These Founders About Growth and Grit
Jaz Fenton and Jamil Bhuya of Otherhalf Studio share lessons on design, resilience, and building businesses as partners in work and life. For more on Otherhalf Studio and show notes click here. Subscribe and watch Shopif...
Too Late to Start? Not for the Founder of This $1 Billion Brand
HexClad CEO Danny Winer shares how he built a $1 billion brand with smart innovation, team culture, and a late-in-life leap into entrepreneurship. For more on HexClad and show notes click here . Subscribe and watch Shopi...
From Zero to 1 Million Orders—Dossier’s Blueprint for Democratizing Luxury
Learn how Sergio Tache built Dossier into a million-order fragrance empire by making luxury perfumes affordable for everyone. For more on Dossier and show notes click here. Subscribe and watch Shopify Masters on YouTube!...
Lessons from Copper Cow Coffee’s $10 Million Success
Debbie Wei Mullin scaled Copper Cow Coffee into top retailers by combining bold flavor, cultural storytelling, and a mission-driven supply chain. For more on Copper Cow Coffee and show notes click here . Subscribe and wa...
How a Simple Message and Smart Ops Built a $150 Million Brand
How did a simple t-shirt brand built on optimism grow into a $150 million business? Life Is Good president Tom Hassell shares how the company reshored production, adopted print-on-demand, and stayed committed to purpose-...
8. Labubu降噪，潮玩品牌出海负责人从100万3000万的踩坑血泪史
关于Larry 从出海红利期的亚马逊捡钱时代，到创业碰壁，再到如今作为出海0-1负责人帮助国内某潮玩品牌开拓海外市场，Larry自称一路“高开低走”，踩遍了所有该踩的坑。 时间轴 2:40 红利捡钱时代的天胡开局 7:00 继续特殊时期下的疯狂 9:40 正式创业：知与行是两码事 14:38 搭建潮玩出海团队：踩遍所有坑 20:26复盘全渠道：机会主义者 25:49亚马逊：全新物种导致没有搜索词 29:26Etsy：增长想象空间不大，作...
Liquid Death’s $1 Billion Anti-marketing Strategy
Andy Pearson, VP of Creative at Liquid Death, reveals how humor built a $1 billion brand. Discover his anti-marketing strategy and how to use humor in business. For more on Liquid Death and show notes click here. Subscri...