Traffic
📊Monthly Traffic
1990780
visitors
⏱️Avg Visit Duration
95.6
seconds
↗️Bounce Rate
45.25%
of visits
📄PagesPerVisite
3.7
pages
Identity
🔤Typography
🎨Brand Colors
📢Slogan
Built for modern travel
Reviews
⭐Trustpilot score
1.7
876
reviews
👀 Cusmer Reviews
Product quality and design praised by customers, with impressive features like 3 locks and well-designed interior compartments; Style and aesthetics of aluminum suitcases receive consistent positive feedback; Initial satisfaction with product quality and build when first received
Poor customer service with slow response times and unhelpful representatives; Warranty service concerns with denied requests and poorly handled claims; Product quality issues including broken zippers, handles, and tears, with complaints about cheap construction
CSR
Community Hero Discounts
Offers 10% sitewide discounts to military personnel, veterans, medical professionals, teachers, and students through ID.me verification program, demonstrating commitment to supporting essential workers and community heroes.
P.I.A
📍Positioning
Premium travel gear for modern professionals and frequent travelers seeking durable, stylish luggage with airport credibility
🔍 Insight
Away's direct-to-consumer model and premium positioning create a psychological moat—travelers see their luggage as a reflection of their identity, reinforced by 56% direct traffic (indicating strong brand recall). Despite a 1.7 TrustPilot score, detailed praise for product quality (e.g., 3 locks, well-designed compartments) outweighs complaints, proving durability builds trust.
🚀 Action
- 🎯 Emulate Premium Design: Invest in sleek, functional luggage with standout features (e.g., built-in charging) → Perfect for: Competing in crowded markets → Quick Win: Boost perceived value and justify premium pricing.
- 🧠 Leverage Direct Traffic: Amplify brand storytelling via SEO and content marketing → Perfect for: Reducing CAC → Quick Win: Increase organic search share from 31%.
- 📝 Fix Customer Service Gaps: Address TrustPilot complaints with a dedicated service team → Perfect for: Enhancing loyalty → Quick Win: Improve reviews and repeat purchases.
Overview
📊Monthly Traffic
1990780
visitors
⏱️Avg Visit Duration
95.6
seconds
↗️Bounce Rate
45.25%
of visits
📄PagesPerVisite
3.7
pages
Metrics
☁️Platform
Shopify
brand platform
🎨Theme
Custom
brand theme
🔌Apps
🔤Typography
🎨Brand Colors
📢Slogan
Built for modern travel
Reviews
⭐Trustpilot score
1.7
Based on
876
reviews
👀 Cusmer Reviews
Product quality and design praised by customers, with impressive features like 3 locks and well-designed interior compartments; Style and aesthetics of aluminum suitcases receive consistent positive feedback; Initial satisfaction with product quality and build when first received
Poor customer service with slow response times and unhelpful representatives; Warranty service concerns with denied requests and poorly handled claims; Product quality issues including broken zippers, handles, and tears, with complaints about cheap construction
CSR
Community Hero Discounts
Offers 10% sitewide discounts to military personnel, veterans, medical professionals, teachers, and students through ID.me verification program, demonstrating commitment to supporting essential workers and community heroes.
📍Positioning
Premium travel gear for modern professionals and frequent travelers seeking durable, stylish luggage with airport credibility
🔍 Insight
Away's direct-to-consumer model and premium positioning create a psychological moat—travelers see their luggage as a reflection of their identity, reinforced by 56% direct traffic (indicating strong brand recall). Despite a 1.7 TrustPilot score, detailed praise for product quality (e.g., 3 locks, well-designed compartments) outweighs complaints, proving durability builds trust.
🚀 Action
- 🎯 Emulate Premium Design: Invest in sleek, functional luggage with standout features (e.g., built-in charging) → Perfect for: Competing in crowded markets → Quick Win: Boost perceived value and justify premium pricing.
- 🧠 Leverage Direct Traffic: Amplify brand storytelling via SEO and content marketing → Perfect for: Reducing CAC → Quick Win: Increase organic search share from 31%.
- 📝 Fix Customer Service Gaps: Address TrustPilot complaints with a dedicated service team → Perfect for: Enhancing loyalty → Quick Win: Improve reviews and repeat purchases.
