Elevar

Elevar is one of the best free conversion tracking apps for Shopify in 2025, offering a free plan with server-side tracking, GA4 integration, and Facebook CAPI support. Merchants praise its 99%+ conversion accuracy guarantee and responsive customer support, making it ideal for stores looking to improve marketing attribution without upfront costs.

For free alternatives to Elevar, consider Littledata which offers basic Google Analytics and Shopify tracking setup. Parkour provides free Facebook Pixel and Meta Pixel with feed functionality. TiXel offers a free plan for server-side multipixel tracking. However, Elevar's comprehensive server-side tracking and session enrichment features provide more robust data accuracy for growing stores.

To set up Elevar server-side tracking, install the app from Shopify App Store, connect your store, and configure your destinations like Facebook CAPI and GA4 through the Elevar dashboard. The platform provides pre-built templates and automatic data layer implementation. For complex setups, you can book a personalized demo or use their expert installation service starting at $1000.

Elevar's session enrichment recognizes returning anonymous users by stitching together events and sessions server-side. This transforms anonymous traffic into actionable insights, allowing for better audience targeting and personalized marketing. Users typically see 2-3x improvement in Klaviyo flow performance and enhanced campaign ROI across Meta and Google Ads platforms.

If you're experiencing missing data in Elevar, first check the real-time conversion monitoring dashboard for any errors. Verify your server-side destinations are properly configured and that consent settings allow data collection. Use the attribution feed to identify which conversions aren't being sent. For persistent issues, contact support at help@getelevar.com or schedule a troubleshooting session with their technical team.