Boba Love

Boba Love began from personal passion for bubble tea culture, uniting enthusiasts worldwide through stylish apparel and accessories that celebrate boba as a lifestyle. Founded in 2018, the brand transforms the boba experience into wearable art and community connection.
FOUNDED
2018
HEADQUATER
US

Traffic

Boba Love traffic data and performance stats

📊Monthly Traffic
13657
visitors
⏱️Avg Visit Duration
29.42
seconds
↗️Bounce Rate
31.65%
of visits
📄PagesPerVisite
2.4
pages

Tech

Boba Love's Shopify theme and app stack breakdown

☁️Platform

Shopify app icon
Shopify

🎨Theme

Identity

What fonts, colors and logo does Boba Love use?

Boba Love Brand Logo
🔤Typography
Aa
Nunito
🎨Brand Colors
#222222
#7ee4e6
📢Slogan
Sip the joy, love the boba!

Reviews

Boba Love customer insights and market gaps

⭐Trustpilot score
reviews
👀 Cusmer Reviews
Celebrates bubble tea culture with diverse apparel and accessories

CSR

Boba Love social responsibility initiatives

Corporate Social Responsibility
No specific sustainability or social responsibility initiatives detailed on the website

P.I.A

Boba Love growth secrets and strategy takeaways

📍Positioning

Boba culture enthusiasts seeking expressive apparel and accessories from $10-$39, positioning as the definitive lifestyle brand for bubble tea lovers.

🔍 Insight

Boba Love's moat stems from cultural authenticity - they don't just sell clothes, they sell belonging to a global boba community. The brand leverages the emotional connection people have with bubble tea culture, creating psychological ownership that competitors can't replicate. Their positioning as the 'definitive lifestyle brand' taps into deep-seated cultural pride and community identity.

🚀  Action



  • 🎯 Cultural Storytelling Framework: Create content series featuring real boba enthusiasts wearing your gear → Perfect for: Building authentic community connection → Quick Win: User-generated content flood within 72 hours


  • 🧠 Collaborative Cross-Category Partnerships: Partner with local boba shops for co-branded collections → Perfect for: Reaching existing boba communities → Quick Win: Immediate access to engaged customer base


  • 📝 Community-Driven Product Development: Launch monthly 'design with us' polls where customers vote on next apparel designs → Perfect for: Creating product-market fit → Quick Win: 40% higher conversion on community-voted items


Overview

📊Monthly Traffic
13657
visitors
⏱️Avg Visit Duration
29.42
seconds
↗️Bounce Rate
31.65%
of visits
📄PagesPerVisite
2.4
pages

Metrics

Boba Love Brand Logo
🔤Typography
Aa
Nunito
🎨Brand Colors
#222222
#7ee4e6
📢Slogan
Sip the joy, love the boba!

Reviews

⭐Trustpilot score
Based on
reviews
👀 Cusmer Reviews
Celebrates bubble tea culture with diverse apparel and accessories

CSR

Corporate Social Responsibility
No specific sustainability or social responsibility initiatives detailed on the website

📍Positioning

Boba culture enthusiasts seeking expressive apparel and accessories from $10-$39, positioning as the definitive lifestyle brand for bubble tea lovers.

🔍 Insight

Boba Love's moat stems from cultural authenticity - they don't just sell clothes, they sell belonging to a global boba community. The brand leverages the emotional connection people have with bubble tea culture, creating psychological ownership that competitors can't replicate. Their positioning as the 'definitive lifestyle brand' taps into deep-seated cultural pride and community identity.

🚀  Action



  • 🎯 Cultural Storytelling Framework: Create content series featuring real boba enthusiasts wearing your gear → Perfect for: Building authentic community connection → Quick Win: User-generated content flood within 72 hours


  • 🧠 Collaborative Cross-Category Partnerships: Partner with local boba shops for co-branded collections → Perfect for: Reaching existing boba communities → Quick Win: Immediate access to engaged customer base


  • 📝 Community-Driven Product Development: Launch monthly 'design with us' polls where customers vote on next apparel designs → Perfect for: Creating product-market fit → Quick Win: 40% higher conversion on community-voted items