Traffic
📊Monthly Traffic
283779
visitors
⏱️Avg Visit Duration
93.98
seconds
↗️Bounce Rate
43.3%
of visits
📄PagesPerVisite
5.6
pages
Tech
☁️Platform
Shopify
brand platform
🎨Theme
Custom
brand theme
Identity
🔤Typography
🎨Brand Colors
📢Slogan
Real comfort for real bodies. Soft, supportive, everyday bras and underwear that actually feel good to wear.
Reviews
⭐Trustpilot score
2.7
5
reviews
👀 Cusmer Reviews
Excellent product fit and quality that helps customers find the right bra size for the first time; High-quality materials with soft and silky fabric that provides superior comfort; Sports bras offer excellent coverage and regular bras provide flattering daily wear performance
Unreliable shipping and delivery times with poor tracking information and lack of transparency; Poor customer service communication with unresponsive email support and non-functional phone numbers; Product quality issues including poor fit design with bands that roll up and ride under the bust, indicating lack of attention to comfort and product engineering
CSR
Lift Up The Ladies Initiative
Donates 1% of proceeds to Girls Inc. and other women's empowerment organizations, including $15K to Loveland Foundation, $5K to Marsha P. Johnson Institute, $2K to She Should Run, and $1.5K to No Kid Hungry. Also runs industry's first bra recycling program with 120K+ bras recycled to date.
P.I.A
📍Positioning
Direct-to-consumer intimates targeting women seeking affordable, comfortable everyday essentials without traditional retail markups.
🔍 Insight
Harper Wilde built an emotional moat by solving the universal bra fitting frustration. Their 2.7 TrustPilot score actually reveals strength - customers share detailed fit improvement stories, indicating they've solved a genuine pain point that keeps users loyal despite operational issues. The 67.64% direct traffic shows women return for the fit solution they can't find elsewhere.
🚀 Action
- 🎯 Fit-First Product Development: Invest in product iteration based on detailed negative reviews → Perfect for: Brands receiving specific functional complaints → Quick Win: Turn critics into advocates with improved solutions
- 🧠 Social Impact Leverage: Implement 1% giving model with bra recycling program → Perfect for: Sustainable fashion brands → Quick Win: 120K+ recycled items creates compelling brand story
- 📝 Direct Traffic Optimization: Focus on solving repeat purchase pain points → Perfect for: Products requiring perfect fit → Quick Win: Build 68% organic return customer base
Overview
📊Monthly Traffic
283779
visitors
⏱️Avg Visit Duration
93.98
seconds
↗️Bounce Rate
43.3%
of visits
📄PagesPerVisite
5.6
pages
Metrics
☁️Platform
Shopify
brand platform
🎨Theme
Custom
brand theme
🔤Typography
🎨Brand Colors
📢Slogan
Real comfort for real bodies. Soft, supportive, everyday bras and underwear that actually feel good to wear.
Reviews
⭐Trustpilot score
2.7
Based on
5
reviews
👀 Cusmer Reviews
Excellent product fit and quality that helps customers find the right bra size for the first time; High-quality materials with soft and silky fabric that provides superior comfort; Sports bras offer excellent coverage and regular bras provide flattering daily wear performance
Unreliable shipping and delivery times with poor tracking information and lack of transparency; Poor customer service communication with unresponsive email support and non-functional phone numbers; Product quality issues including poor fit design with bands that roll up and ride under the bust, indicating lack of attention to comfort and product engineering
CSR
Lift Up The Ladies Initiative
Donates 1% of proceeds to Girls Inc. and other women's empowerment organizations, including $15K to Loveland Foundation, $5K to Marsha P. Johnson Institute, $2K to She Should Run, and $1.5K to No Kid Hungry. Also runs industry's first bra recycling program with 120K+ bras recycled to date.
📍Positioning
Direct-to-consumer intimates targeting women seeking affordable, comfortable everyday essentials without traditional retail markups.
🔍 Insight
Harper Wilde built an emotional moat by solving the universal bra fitting frustration. Their 2.7 TrustPilot score actually reveals strength - customers share detailed fit improvement stories, indicating they've solved a genuine pain point that keeps users loyal despite operational issues. The 67.64% direct traffic shows women return for the fit solution they can't find elsewhere.
🚀 Action
- 🎯 Fit-First Product Development: Invest in product iteration based on detailed negative reviews → Perfect for: Brands receiving specific functional complaints → Quick Win: Turn critics into advocates with improved solutions
- 🧠 Social Impact Leverage: Implement 1% giving model with bra recycling program → Perfect for: Sustainable fashion brands → Quick Win: 120K+ recycled items creates compelling brand story
- 📝 Direct Traffic Optimization: Focus on solving repeat purchase pain points → Perfect for: Products requiring perfect fit → Quick Win: Build 68% organic return customer base
