Privy is one of the best email SMS marketing apps for Shopify stores in 2025. It offers comprehensive features including popups, email campaigns, SMS marketing, and automation tools that help grow contact lists and improve conversion rates. The platform is praised for its ease of use, seamless Shopify integration, and responsive customer support. While it has paid plans starting at $24/month, it provides exceptional value for businesses looking to enhance their marketing automation capabilities.
For free alternatives to Privy, consider Shopify Forms which offers basic email capture functionality, or Trustoo Pop ups which provides newsletter popups, SMS & email popups for more sign-ups and is free to install. Omnisend Email Marketing & SMS also offers a free tier and provides email marketing, newsletters, SMS, and popups. These alternatives can help you get started with basic marketing automation without the cost of Privy's paid plans.
To set up your first popup in Privy, navigate to the Displays section and click 'New Display'. Choose from dozens of proven templates like exit-intent offers or email signup popups. Customize the template with your branding, set targeting rules based on visitor behavior or pages, and activate it on your site. The drag-and-drop editor makes it easy to modify content without coding knowledge, and you can track performance through real-time analytics to optimize your conversion rates.
To configure abandoned cart SMS automations in Privy, go to Automations and click 'New automation'. Select 'Abandoned Cart' as the trigger type. Set up your SMS message with a compelling offer or reminder, customize the timing for when the message should be sent (typically 1-2 hours after cart abandonment), and configure any additional rules. You can also set up a sequence of follow-up messages to recover lost sales. Make sure you've registered for SMS and have your toll-free number approved before activating these automations.
To integrate Privy with your Shopify store, first install the Privy app from the Shopify App Store. Connect your store through the Privy dashboard by selecting Shopify as your ecommerce platform. Import your existing contacts if you have them, and then set up your custom sending domain for better deliverability. Once connected, you can start creating popups, email campaigns, and SMS automations that sync with your Shopify store data. The integration allows Privy to access customer information and purchase history for more personalized marketing campaigns.
