BYLOTTE

BYLOTTE is a premium multibrand fashion destination founded by Lotte Drijvers, offering exclusive women's fashion, shoes, and accessories. Combining sophisticated style with an edgy twist, the brand creates empowering fashion experiences for self-confident women through both their Eindhoven boutique and curated online platform.
FOUNDED
2011
HEADQUATER
NL

Traffic

BYLOTTE traffic data and performance stats

📊Monthly Traffic
10214
visitors
⏱️Avg Visit Duration
27.18
seconds
↗️Bounce Rate
38.47%
of visits
📄PagesPerVisite
2.0
pages

Identity

What fonts, colors and logo does BYLOTTE use?

BYLOTTE Brand Logo
🔤Typography
Aa
Source Sans Pro
🎨Brand Colors
#fe007a
#121212
📢Slogan
Dé online winkel voor exclusieve damesmode.

Reviews

BYLOTTE customer insights and market gaps

⭐Trustpilot score
reviews
👀 Cusmer Reviews

CSR

BYLOTTE social responsibility initiatives

P.I.A

BYLOTTE growth secrets and strategy takeaways

📍Positioning

Premium fashion destination for sophisticated women seeking high-end designer brands and BYLOTTE studios' contemporary essentials

🔍 Insight

BYLOTTE has built an authenticity moat through founder-led curation that creates trust beyond typical e-commerce. With 51.77% Netherlands traffic and 41.17% direct visits, customers treat them as a local style authority rather than a transactional retailer. The combination of boutique credibility with online convenience creates psychological safety for premium purchases - customers trust Lotte's selections like a personal stylist. This emotional trust barrier is why competitors can't easily replicate their position despite similar product offerings.

🚀  Action

  • 🎯 Founder-Led Curation: Feature founder Lotte's personal styling videos and weekly picks → Perfect for: Building authentic connection → Quick Win: 30% increase in conversion on featured items
  • 🧠 Localized SEO Dominance: Create Netherlands/Belgium specific style guides and local fashion content → Perfect for: Dominating regional search → Quick Win: 50% organic traffic growth in 3 months
  • 📝 Boutique-to-Online Bridge: Offer virtual styling sessions with Eindhoven boutique staff → Perfect for: Premium customer experience → Quick Win: 25% higher average order value from styled customers

Overview

📊Monthly Traffic
10214
visitors
⏱️Avg Visit Duration
27.18
seconds
↗️Bounce Rate
38.47%
of visits
📄PagesPerVisite
2.0
pages

Metrics

BYLOTTE Brand Logo
🔤Typography
Aa
Source Sans Pro
🎨Brand Colors
#fe007a
#121212
📢Slogan
Dé online winkel voor exclusieve damesmode.

Reviews

⭐Trustpilot score
Based on
reviews
👀 Cusmer Reviews

CSR

📍Positioning

Premium fashion destination for sophisticated women seeking high-end designer brands and BYLOTTE studios' contemporary essentials

🔍 Insight

BYLOTTE has built an authenticity moat through founder-led curation that creates trust beyond typical e-commerce. With 51.77% Netherlands traffic and 41.17% direct visits, customers treat them as a local style authority rather than a transactional retailer. The combination of boutique credibility with online convenience creates psychological safety for premium purchases - customers trust Lotte's selections like a personal stylist. This emotional trust barrier is why competitors can't easily replicate their position despite similar product offerings.

🚀  Action

  • 🎯 Founder-Led Curation: Feature founder Lotte's personal styling videos and weekly picks → Perfect for: Building authentic connection → Quick Win: 30% increase in conversion on featured items
  • 🧠 Localized SEO Dominance: Create Netherlands/Belgium specific style guides and local fashion content → Perfect for: Dominating regional search → Quick Win: 50% organic traffic growth in 3 months
  • 📝 Boutique-to-Online Bridge: Offer virtual styling sessions with Eindhoven boutique staff → Perfect for: Premium customer experience → Quick Win: 25% higher average order value from styled customers