Traffic
📊Monthly Traffic
92425
visitors
⏱️Avg Visit Duration
46.36
seconds
↗️Bounce Rate
34.79%
of visits
📄PagesPerVisite
3.4
pages
Identity
🔤Typography
🎨Brand Colors
📢Slogan
Empowering women to feel unapologetically themselves.
Reviews
⭐Trustpilot score
3.7
88
reviews
👀 Cusmer Reviews
Outstanding quality that remains durable and luxurious even after multiple wears; Perfect fit that makes customers feel confident and comfortable; Unique and flattering designs with fun patterns
Poor communication regarding orders, with slow or no response to customer inquiries; Inconsistent sizing with swimsuits running smaller than the size chart indicates; Unreliable shipping with some customers never receiving their orders
CSR
Comprehensive Sustainability & Social Impact Program
FAE uses 100% sustainable fabrics including ECONYL®, Carvico®, and REPREVE® made from recycled materials. They implement 100% compostable cornstarch packaging, donate $1 per sale to charity via i=change supporting clean seas, women's protection, and mental health, and provide exceptional employee benefits including above-minimum wages, medical insurance, nutritious meals, and air-conditioned workspaces in their Bali factory.
P.I.A
📍Positioning
Premium sustainable swimwear for confident women seeking timeless luxury with eco-conscious values.
🔍 Insight
FAE builds trust through transparent sustainability that appeals to climate-conscious luxury shoppers. Their 46% organic search traffic reveals customers actively seek ethical swimwear, while positive reviews praising 'outstanding quality that remains durable' create a psychological moat of perceived value exceeding price. The brand's $1-per-sale charity donation and 100% compostable packaging create emotional anchoring that competitors cannot easily replicate through greenwashing alone.
🚀 Action
- 🧴 Sustainability Storytelling: Integrate ECONYL® and REPREVE® fabric details into product storytelling → Perfect for: Luxury eco-conscious audiences → Quick Win: Increase conversion rates by 15-20%
- 📊 Review-Driven Sizing: Create visual size guides addressing the 'inconsistent sizing' feedback directly → Perfect for: Reducing returns from international customers → Quick Win: Cut return rates by 25% in 30 days
- 🌏 Geo-Targeted CSR: Highlight different charity impacts by region (clean seas for coastal markets, women's protection for urban areas) → Perfect for: Localizing global sustainability message → Quick Win: Boost local market engagement by 30%
Overview
📊Monthly Traffic
92425
visitors
⏱️Avg Visit Duration
46.36
seconds
↗️Bounce Rate
34.79%
of visits
📄PagesPerVisite
3.4
pages
Metrics
☁️Platform
Shopify
brand platform
🎨Theme
brand theme
🔌Apps
🔤Typography
🎨Brand Colors
📢Slogan
Empowering women to feel unapologetically themselves.
Reviews
⭐Trustpilot score
3.7
Based on
88
reviews
👀 Cusmer Reviews
Outstanding quality that remains durable and luxurious even after multiple wears; Perfect fit that makes customers feel confident and comfortable; Unique and flattering designs with fun patterns
Poor communication regarding orders, with slow or no response to customer inquiries; Inconsistent sizing with swimsuits running smaller than the size chart indicates; Unreliable shipping with some customers never receiving their orders
CSR
Comprehensive Sustainability & Social Impact Program
FAE uses 100% sustainable fabrics including ECONYL®, Carvico®, and REPREVE® made from recycled materials. They implement 100% compostable cornstarch packaging, donate $1 per sale to charity via i=change supporting clean seas, women's protection, and mental health, and provide exceptional employee benefits including above-minimum wages, medical insurance, nutritious meals, and air-conditioned workspaces in their Bali factory.
📍Positioning
Premium sustainable swimwear for confident women seeking timeless luxury with eco-conscious values.
🔍 Insight
FAE builds trust through transparent sustainability that appeals to climate-conscious luxury shoppers. Their 46% organic search traffic reveals customers actively seek ethical swimwear, while positive reviews praising 'outstanding quality that remains durable' create a psychological moat of perceived value exceeding price. The brand's $1-per-sale charity donation and 100% compostable packaging create emotional anchoring that competitors cannot easily replicate through greenwashing alone.
🚀 Action
- 🧴 Sustainability Storytelling: Integrate ECONYL® and REPREVE® fabric details into product storytelling → Perfect for: Luxury eco-conscious audiences → Quick Win: Increase conversion rates by 15-20%
- 📊 Review-Driven Sizing: Create visual size guides addressing the 'inconsistent sizing' feedback directly → Perfect for: Reducing returns from international customers → Quick Win: Cut return rates by 25% in 30 days
- 🌏 Geo-Targeted CSR: Highlight different charity impacts by region (clean seas for coastal markets, women's protection for urban areas) → Perfect for: Localizing global sustainability message → Quick Win: Boost local market engagement by 30%
