Somos

SOMOS Foods brings authentic Mexican cuisine to American pantries through ready-to-eat meals crafted by three Mexican founders who grew up loving their mothers' home cooking. They replace fake Mexican food with real, plant-based recipes that honor Mexico's rich culinary traditions.
FOUNDED
2021
HEADQUATER
US

Traffic

Somos traffic data and performance stats

📊Monthly Traffic
10269
visitors
⏱️Avg Visit Duration
79.75
seconds
↗️Bounce Rate
39.26%
of visits
📄PagesPerVisite
2.2
pages

Tech

Somos's Shopify theme and app stack breakdown

Identity

What fonts, colors and logo does Somos use?

Somos Brand Logo
🔤Typography
Aa
Source Sans Pro
🎨Brand Colors
#da1984
#00965e
📢Slogan
QUICK & EASY MEXICAN MEALS

Reviews

Somos customer insights and market gaps

⭐Trustpilot score
reviews
👀 Cusmer Reviews

CSR

Somos social responsibility initiatives

Cultural & Environmental Commitment
SOMOS Foods preserves authentic Mexican culinary traditions through authentic recipes, uses plant-based Non-GMO ingredients, and provides convenient access to genuine Mexican culture for American consumers while reducing reliance on processed alternatives.

P.I.A

Somos growth secrets and strategy takeaways

📍Positioning

Authentic Mexican food for busy Americans seeking convenient, culturally genuine meals that deliver restaurant-quality taste at home.

🔍 Insight

Somos leverages the emotional connection to authentic Mexican cuisine, creating a moat through cultural nostalgia and plant-based trust. 85.75% of their traffic comes from the US, where their marketing of 'mothers' home cooking' resonates deeply, reducing cognitive load for busy consumers seeking genuine cultural experiences.

🚀  Action

  • 🎯 Cultural Storytelling: Highlight founder stories and authentic recipes → Perfect for: Building emotional connections → Quick Win: Boost engagement by 20% with relatable content.
  • 🧠 Plant-Based Differentiation: Emphasize Non-GMO and plant-based benefits → Perfect for: Health-conscious audiences → Quick Win: Increase conversions by 15% with clear labeling.
  • 📝 US Market Focus: Amplify localized marketing campaigns → Perfect for: Dominating core markets → Quick Win: Grow US traffic share by 5% in 30 days.

Overview

📊Monthly Traffic
10269
visitors
⏱️Avg Visit Duration
79.75
seconds
↗️Bounce Rate
39.26%
of visits
📄PagesPerVisite
2.2
pages

Metrics

Somos Brand Logo
🔤Typography
Aa
Source Sans Pro
🎨Brand Colors
#da1984
#00965e
📢Slogan
QUICK & EASY MEXICAN MEALS

Reviews

⭐Trustpilot score
Based on
reviews
👀 Cusmer Reviews

CSR

Cultural & Environmental Commitment
SOMOS Foods preserves authentic Mexican culinary traditions through authentic recipes, uses plant-based Non-GMO ingredients, and provides convenient access to genuine Mexican culture for American consumers while reducing reliance on processed alternatives.

📍Positioning

Authentic Mexican food for busy Americans seeking convenient, culturally genuine meals that deliver restaurant-quality taste at home.

🔍 Insight

Somos leverages the emotional connection to authentic Mexican cuisine, creating a moat through cultural nostalgia and plant-based trust. 85.75% of their traffic comes from the US, where their marketing of 'mothers' home cooking' resonates deeply, reducing cognitive load for busy consumers seeking genuine cultural experiences.

🚀  Action

  • 🎯 Cultural Storytelling: Highlight founder stories and authentic recipes → Perfect for: Building emotional connections → Quick Win: Boost engagement by 20% with relatable content.
  • 🧠 Plant-Based Differentiation: Emphasize Non-GMO and plant-based benefits → Perfect for: Health-conscious audiences → Quick Win: Increase conversions by 15% with clear labeling.
  • 📝 US Market Focus: Amplify localized marketing campaigns → Perfect for: Dominating core markets → Quick Win: Grow US traffic share by 5% in 30 days.