Traffic
📊Monthly Traffic
78370
visitors
⏱️Avg Visit Duration
352.8
seconds
↗️Bounce Rate
40.12%
of visits
📄PagesPerVisite
4.2
pages
Tech
☁️Platform
Shopify
brand platform
🎨Theme
Impact
brand theme
Identity
🔤Typography
🎨Brand Colors
📢Slogan
Always Fresh, Right at Home
Reviews
⭐Trustpilot score
2.5
2,875
reviews
👀 Cusmer Reviews
Friendly staff providing excellent customer service with personalized experiences, Clean and well-maintained restaurant environments, High-quality food products when prepared correctly with excellent taste profiles
Inconsistent food quality with cold, stale, or incorrectly prepared items, Poor customer service with rude staff and communication difficulties, Frequent equipment failures causing long wait times and service disruptions
CSR
Tim Hortons Foundation Camps
A comprehensive youth development program that has worked with over 300,000 young people since 1974, providing multi-year leadership development, outdoor experiential learning, and social-emotional skills training to help youth aged 12-16 reach their potential.
P.I.A
📍Positioning
Targeting Canadians seeking authentic Tim Hortons experience at home with accessible pricing for everyday consumers.
🔍 Insight
Tim Hortons builds an emotional moat through Canadian cultural identity, where 55.86% direct traffic reveals unusually strong brand recall despite a 2.5 TrustPilot score. Negative reviews paradoxically reinforce authenticity - complaints about 'inconsistent quality' and 'long wait times' mirror real cafe experiences, creating psychological anchoring to physical locations. This transforms coffee from commodity to cultural touchstone that competitors can't replicate.
🚀 Action
- 🇨🇦 Heritage Digitalization: Create 'Canadian Corner' content hub featuring Tim Hortons nostalgia stories → Perfect for: Brands with strong cultural heritage → Quick Win: Boost direct traffic by 15-20% through emotional connection
- ☕ Subscription Nostalgia: Launch 'Double Double Club' monthly coffee subscription with Canadian-themed surprises → Perfect for: Food brands with national recognition → Quick Win: Increase customer lifetime value through recurring cultural experiences
- 🔄 Review Authenticity: Feature real customer complaints alongside positive reviews to demonstrate authentic Canadian experience → Perfect for: Brands with mixed reviews but strong identity → Quick Win: Build trust through transparency and shared cultural understanding
Overview
📊Monthly Traffic
78370
visitors
⏱️Avg Visit Duration
352.8
seconds
↗️Bounce Rate
40.12%
of visits
📄PagesPerVisite
4.2
pages
Metrics
🔤Typography
🎨Brand Colors
📢Slogan
Always Fresh, Right at Home
Reviews
⭐Trustpilot score
2.5
Based on
2,875
reviews
👀 Cusmer Reviews
Friendly staff providing excellent customer service with personalized experiences, Clean and well-maintained restaurant environments, High-quality food products when prepared correctly with excellent taste profiles
Inconsistent food quality with cold, stale, or incorrectly prepared items, Poor customer service with rude staff and communication difficulties, Frequent equipment failures causing long wait times and service disruptions
CSR
Tim Hortons Foundation Camps
A comprehensive youth development program that has worked with over 300,000 young people since 1974, providing multi-year leadership development, outdoor experiential learning, and social-emotional skills training to help youth aged 12-16 reach their potential.
📍Positioning
Targeting Canadians seeking authentic Tim Hortons experience at home with accessible pricing for everyday consumers.
🔍 Insight
Tim Hortons builds an emotional moat through Canadian cultural identity, where 55.86% direct traffic reveals unusually strong brand recall despite a 2.5 TrustPilot score. Negative reviews paradoxically reinforce authenticity - complaints about 'inconsistent quality' and 'long wait times' mirror real cafe experiences, creating psychological anchoring to physical locations. This transforms coffee from commodity to cultural touchstone that competitors can't replicate.
🚀 Action
- 🇨🇦 Heritage Digitalization: Create 'Canadian Corner' content hub featuring Tim Hortons nostalgia stories → Perfect for: Brands with strong cultural heritage → Quick Win: Boost direct traffic by 15-20% through emotional connection
- ☕ Subscription Nostalgia: Launch 'Double Double Club' monthly coffee subscription with Canadian-themed surprises → Perfect for: Food brands with national recognition → Quick Win: Increase customer lifetime value through recurring cultural experiences
- 🔄 Review Authenticity: Feature real customer complaints alongside positive reviews to demonstrate authentic Canadian experience → Perfect for: Brands with mixed reviews but strong identity → Quick Win: Build trust through transparency and shared cultural understanding
