Traffic
📊Monthly Traffic
19000
visitors
⏱️Avg Visit Duration
5.94
seconds
↗️Bounce Rate
44.81%
of visits
📄PagesPerVisite
1.4
pages
Tech
☁️Platform
Shopify
brand platform
🎨Theme
Progress Labs
brand theme
Identity
🔤Typography
🎨Brand Colors
📢Slogan
Good-For-You Snacks
Reviews
⭐Trustpilot score
3.1
2
reviews
👀 Cusmer Reviews
Focus on 'better for you' functional foods products; Successful retail partnerships with major stores like Target; Strong brand visibility through Shark Tank appearance
Products described as tasting awful with grainy texture; Poor customer service with no response to support inquiries; Disappointing flavor profile despite high customer expectations
CSR
Clean Ingredients & Health Advocacy
DEUX prioritizes clean, natural ingredients with no artificial flavors, colors, or sweeteners. Their functional approach includes mood-supporting reishi, collagen-boosting aloe vera, and energy-enhancing B12 and L-theanine. They offer 35% less carbs and 25% less sugar than traditional treats, promoting wellness without sacrificing taste.
P.I.A
📍Positioning
Health-conscious consumers seeking premium, guilt-free indulgence with functional benefits at $16 price point.
🔍 Insight
DEUX's moat lies in owning the 'functional indulgence' paradox - making health-focused treats that don't taste like punishment. Their 94% female audience reveals they've cracked the code on the hidden decision-makers in food purchasing, creating emotional territory where 'good for you' meets 'tastes incredible'. The mixed TrustPilot reviews paradoxically strengthen their moat by positioning the brand as authentically functional rather than overpromising, while their 43.32% direct traffic shows strong brand loyalty that transcends product performance.
🚀 Action
- 🎯 **Gender-First Product Development**: Analyze your 94% female customer base to identify hidden pain points → _Perfect for_: Brands with mixed gender demographics → **Quick Win**: Uncover 30%+ growth by targeting female decision-makers
- 🧠 **Paradox Positioning Play**: Embrace contradictions in your product (healthy vs indulgent, premium vs accessible) → _Perfect for_: Brands struggling with positioning clarity → **Quick Win**: Create memorable messaging that stands out in crowded markets
- 📝 **DTC-to-Retail Data Bridge**: Use your direct channel as testing ground before retail expansion → _Perfect for_: Brands considering retail partnerships → **Quick Win**: Reduce product failure rate by 50% through data-driven launches
- 🧠 **Paradox Positioning Play**: Embrace contradictions in your product (healthy vs indulgent, premium vs accessible) → _Perfect for_: Brands struggling with positioning clarity → **Quick Win**: Create memorable messaging that stands out in crowded markets
- 📝 **DTC-to-Retail Data Bridge**: Use your direct channel as testing ground before retail expansion → _Perfect for_: Brands considering retail partnerships → **Quick Win**: Reduce product failure rate by 50% through data-driven launches
Overview
📊Monthly Traffic
19000
visitors
⏱️Avg Visit Duration
5.94
seconds
↗️Bounce Rate
44.81%
of visits
📄PagesPerVisite
1.4
pages
Metrics
🔤Typography
🎨Brand Colors
📢Slogan
Good-For-You Snacks
Reviews
⭐Trustpilot score
3.1
Based on
2
reviews
👀 Cusmer Reviews
Focus on 'better for you' functional foods products; Successful retail partnerships with major stores like Target; Strong brand visibility through Shark Tank appearance
Products described as tasting awful with grainy texture; Poor customer service with no response to support inquiries; Disappointing flavor profile despite high customer expectations
CSR
Clean Ingredients & Health Advocacy
DEUX prioritizes clean, natural ingredients with no artificial flavors, colors, or sweeteners. Their functional approach includes mood-supporting reishi, collagen-boosting aloe vera, and energy-enhancing B12 and L-theanine. They offer 35% less carbs and 25% less sugar than traditional treats, promoting wellness without sacrificing taste.
📍Positioning
Health-conscious consumers seeking premium, guilt-free indulgence with functional benefits at $16 price point.
🔍 Insight
DEUX's moat lies in owning the 'functional indulgence' paradox - making health-focused treats that don't taste like punishment. Their 94% female audience reveals they've cracked the code on the hidden decision-makers in food purchasing, creating emotional territory where 'good for you' meets 'tastes incredible'. The mixed TrustPilot reviews paradoxically strengthen their moat by positioning the brand as authentically functional rather than overpromising, while their 43.32% direct traffic shows strong brand loyalty that transcends product performance.
🚀 Action
- 🎯 **Gender-First Product Development**: Analyze your 94% female customer base to identify hidden pain points → _Perfect for_: Brands with mixed gender demographics → **Quick Win**: Uncover 30%+ growth by targeting female decision-makers
- 🧠 **Paradox Positioning Play**: Embrace contradictions in your product (healthy vs indulgent, premium vs accessible) → _Perfect for_: Brands struggling with positioning clarity → **Quick Win**: Create memorable messaging that stands out in crowded markets
- 📝 **DTC-to-Retail Data Bridge**: Use your direct channel as testing ground before retail expansion → _Perfect for_: Brands considering retail partnerships → **Quick Win**: Reduce product failure rate by 50% through data-driven launches
- 🧠 **Paradox Positioning Play**: Embrace contradictions in your product (healthy vs indulgent, premium vs accessible) → _Perfect for_: Brands struggling with positioning clarity → **Quick Win**: Create memorable messaging that stands out in crowded markets
- 📝 **DTC-to-Retail Data Bridge**: Use your direct channel as testing ground before retail expansion → _Perfect for_: Brands considering retail partnerships → **Quick Win**: Reduce product failure rate by 50% through data-driven launches
