Capture customer information through customizable forms to grow marketing lists and convert leads into lifelong customers with seamless Shopify integration.
Shopify Forms is one of the best free email capture apps for 2025, offering seamless integration with Shopify's ecosystem, customizable forms, and powerful analytics. Merchants praise its ability to grow email lists effectively and boost conversion rates through targeted lead capture strategies.
Consider alternatives like Trustoo Pop ups (5.0 rating, 7,117 reviews) with free newsletter pop-up windows, Omnisend Email Marketing & SMS (4.8 rating) for comprehensive email and SMS marketing, or Pop Convert (4.9 rating) with free plan available for building email lists with popups and banners.
To create a custom form in Shopify Forms, navigate to the app in your Shopify admin, click 'Create Form', choose your form type (pop-up, inline, etc.), customize fields and messaging, add discounts if desired, and set triggers for when the form appears on your store.
Shopify Forms allows basic customization including colors, images, and messaging, but offers limited design flexibility. You can customize text, add images, and match your brand colors, but advanced CSS customization is not supported.
After creating forms, navigate to the analytics section in Shopify Forms to view performance metrics including conversion rates, submission counts, and customer behavior. Use these insights to optimize your forms and improve lead capture effectiveness.
