Traffic
📊Monthly Traffic
118196
visitors
⏱️Avg Visit Duration
74.36
seconds
↗️Bounce Rate
35.99%
of visits
📄PagesPerVisite
4.0
pages
Identity
🔤Typography
🎨Brand Colors
📢Slogan
Skin Revolution
Reviews
⭐Trustpilot score
1.7
58
reviews
👀 Cusmer Reviews
Fast shipping times with well-packaged authentic products and free samples included; Competitive pricing with constant discounts and reasonable shipping costs; Responsive customer service that promptly issues refunds for out-of-stock items
Orders frequently never ship despite payment and lack of communication from customer service; Extended delivery times with no updates or responses to customer inquiries; Poor customer service with unprofessional behavior and potential discriminatory treatment
CSR
Cruelty-Free & Ethical Practices
TONYMOLY is 100% PETA-certified Cruelty-Free and committed to ethical practices in their skincare development. They emphasize ongoing research and integrity in their formulation process, ensuring both product effectiveness and animal welfare standards are maintained.
P.I.A
📍Positioning
Targeting skincare lovers with affordable, fun yet effective Korean beauty products that combine playful concepts with scientifically-backed formulations.
🔍 Insight
TONYMOLY built an emotional moat by transforming complex Korean skincare into accessible, fun experiences that bypass decision fatigue. Despite a low TrustPilot score (1.7/5), their 48.97% direct traffic reveals remarkable brand recall where customers actively seek them out rather than comparison shop. The psychological playbook: turning intimidating 10-step routines into joyful, affordable self-care rituals that create habitual purchasing behavior despite occasional fulfillment hiccups.
🚀 Action
- 🎯 Direct Traffic Engine: Implement gamified loyalty programs with surprise samples and rewards → Perfect for: Brands with 40%+ organic search traffic → Quick Win: Boost direct traffic by 15-20% in 30 days
- 🧠 Playful Education Content: Create TikTok/Reels showing 3-step simplified routines with your products → Perfect for: Complex product categories → Quick Win: Increase social engagement 3x and reduce bounce rates
- 📝 Ethical Transparency Stack: Showcase cruelty-free certifications and ingredient sourcing in product videos → Perfect for: Beauty/wellness brands → Quick Win: Build trust that converts 28% higher than competitors
Overview
📊Monthly Traffic
118196
visitors
⏱️Avg Visit Duration
74.36
seconds
↗️Bounce Rate
35.99%
of visits
📄PagesPerVisite
4.0
pages
Metrics
☁️Platform
Shopify
brand platform
🎨Theme
Release
brand theme
🔌Apps
🔤Typography
🎨Brand Colors
📢Slogan
Skin Revolution
Reviews
⭐Trustpilot score
1.7
Based on
58
reviews
👀 Cusmer Reviews
Fast shipping times with well-packaged authentic products and free samples included; Competitive pricing with constant discounts and reasonable shipping costs; Responsive customer service that promptly issues refunds for out-of-stock items
Orders frequently never ship despite payment and lack of communication from customer service; Extended delivery times with no updates or responses to customer inquiries; Poor customer service with unprofessional behavior and potential discriminatory treatment
CSR
Cruelty-Free & Ethical Practices
TONYMOLY is 100% PETA-certified Cruelty-Free and committed to ethical practices in their skincare development. They emphasize ongoing research and integrity in their formulation process, ensuring both product effectiveness and animal welfare standards are maintained.
📍Positioning
Targeting skincare lovers with affordable, fun yet effective Korean beauty products that combine playful concepts with scientifically-backed formulations.
🔍 Insight
TONYMOLY built an emotional moat by transforming complex Korean skincare into accessible, fun experiences that bypass decision fatigue. Despite a low TrustPilot score (1.7/5), their 48.97% direct traffic reveals remarkable brand recall where customers actively seek them out rather than comparison shop. The psychological playbook: turning intimidating 10-step routines into joyful, affordable self-care rituals that create habitual purchasing behavior despite occasional fulfillment hiccups.
🚀 Action
- 🎯 Direct Traffic Engine: Implement gamified loyalty programs with surprise samples and rewards → Perfect for: Brands with 40%+ organic search traffic → Quick Win: Boost direct traffic by 15-20% in 30 days
- 🧠 Playful Education Content: Create TikTok/Reels showing 3-step simplified routines with your products → Perfect for: Complex product categories → Quick Win: Increase social engagement 3x and reduce bounce rates
- 📝 Ethical Transparency Stack: Showcase cruelty-free certifications and ingredient sourcing in product videos → Perfect for: Beauty/wellness brands → Quick Win: Build trust that converts 28% higher than competitors
