How Loftie Sold 200,000 Alarm Clocks Without VC Money
Show Notes
Matthew Hassett noticed that smartphones were ruining sleep, so he built Loftie, a screen-free alarm clock, to fix it. Without venture capital or paid press, he grew the brand to more than 200,000 units sold, and earned Wirecutter’s top alarm clock pick six years in a row. For more on Loftie and show notes click here Subscribe and watch Shopify Masters on YouTube! Sign up for your FREE Shopify Trial here.
Related
Shopify Mastersen
Fly By Jing Is Changing the Perception of Chinese Food—One Jar at a Time
Feb 23, 202334 min
Shopify Mastersen
Homeboy Employs Former Gang Members. Here’s Why You Should, Too.
Feb 16, 202327 min