Stop Competing on Features: Reimagine Your Entire Product Category Instead

Shopify MastersJan 6, 202633 minen
Original Source
Stop Competing on Features: Reimagine Your Entire Product Category Instead

Show Notes

Dr. Julie Chung shares how T3 reimagined hair tools as beauty products, not appliances. Learn how to create a luxury category by changing placement, design, messaging, and retail strategy. For more on T3 and show notes click here. Subscribe and watch Shopify Masters on YouTube! Sign up for your FREE Shopify Trial here.
PreviousNext

Related

Shopify Mastersen

A Life Altering Diagnosis That Inspired A Luxury Skincare Company

Dec 14, 202158 min
View Episode
A 10,000 Unit Mistake: How Bushbalm Solved Their Biggest Fail | Bushbalm Miniseries EP 5
Shopify Mastersen

A 10,000 Unit Mistake: How Bushbalm Solved Their Biggest Fail | Bushbalm Miniseries EP 5

Dec 9, 202123 min
View Episode
Shopify Mastersen

How This Energy Drink Maker Raised Over $1 Million For Its Cause

Dec 7, 202156 min
View Episode
Bootstrapped to 8-Figures: How a DTC Skincare Giant Does Finance | Bushbalm Miniseries EP 4
Shopify Mastersen

Bootstrapped to 8-Figures: How a DTC Skincare Giant Does Finance | Bushbalm Miniseries EP 4

Dec 2, 202135 min
View Episode
1...103104105...150