Stop Competing on Features: Reimagine Your Entire Product Category Instead
Show Notes
Dr. Julie Chung shares how T3 reimagined hair tools as beauty products, not appliances. Learn how to create a luxury category by changing placement, design, messaging, and retail strategy. For more on T3 and show notes click here. Subscribe and watch Shopify Masters on YouTube! Sign up for your FREE Shopify Trial here.
Related
Shopify Mastersen
Why Every Sephora Store Wants Tower 28 Beauty Products
Apr 8, 202546 min
Shopify Mastersen
The Art of Curating Products and Building Community as a Retailer
Apr 3, 202531 min
Shopify Mastersen
Inside True Classic’s Billion-Dollar Content Marketing Playbook
Apr 1, 202533 min