Stop Competing on Features: Reimagine Your Entire Product Category Instead

Shopify MastersJan 6, 202633 minen
Original Source
Stop Competing on Features: Reimagine Your Entire Product Category Instead

Show Notes

Dr. Julie Chung shares how T3 reimagined hair tools as beauty products, not appliances. Learn how to create a luxury category by changing placement, design, messaging, and retail strategy. For more on T3 and show notes click here. Subscribe and watch Shopify Masters on YouTube! Sign up for your FREE Shopify Trial here.
PreviousNext

Related

Meet the Designer Scaling Brands to $400M
Shopify Mastersen

Meet the Designer Scaling Brands to $400M

Feb 3, 202643 min
View Episode
What Helped Wild Rye Land 100+ Retailers and Raise $1 Million
Shopify Mastersen

What Helped Wild Rye Land 100+ Retailers and Raise $1 Million

Jan 29, 202638 min
View Episode
There’s Millions to Be Made In The Comment Section
Shopify Mastersen

There’s Millions to Be Made In The Comment Section

Jan 27, 202640 min
View Episode
How To Grow From Startup to Multimillions: 11 Founders Reveal How They’re Winning (And How You Can Too)
Shopify Mastersen

How To Grow From Startup to Multimillions: 11 Founders Reveal How They’re Winning (And How You Can Too)

Jan 22, 202617 min
View Episode
1234...150