Stop Competing on Features: Reimagine Your Entire Product Category Instead

Shopify MastersJan 6, 202633 minen
Original Source
Stop Competing on Features: Reimagine Your Entire Product Category Instead

Show Notes

Dr. Julie Chung shares how T3 reimagined hair tools as beauty products, not appliances. Learn how to create a luxury category by changing placement, design, messaging, and retail strategy. For more on T3 and show notes click here. Subscribe and watch Shopify Masters on YouTube! Sign up for your FREE Shopify Trial here.
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