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How Getting Back to Basics Turned 437 Into an 8-Figure Brand
Shopify Masters

Hyla Nayeri co-founded 437, a bootstrapped activewear brand, into an eight-figure business— and she did it by simplifying ruthlessly, betting on organic social and influencer marketing, and protecting a culture that incl...

Jun 11, 202642 min
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Shopify Masters
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Shopify Masters
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Latest Episodes

Shopify Mastersen

30x Sales in One Year: Fanjoy’s Journey of Being the Merch Powerhouse Behind Top Social Stars

Hear how Fanjoy became the go-to merchandising company for top social stars. From Addison Rae to The Try Guys, Fanjoy powers over 100 creators when they create and sell merch. For more on Fanjoy and show notes: www.shopi...

May 11, 202144 min
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Shopify Mastersen

From Getting Kicked out of Staples to Being Acquired By BIC

You'll learn from an entrepreneur how they made their first million without even a website. Rocketbook sells notebooks that can be saved forever and erased with water (or in a microwave). For more on Rocketbook and show...

May 4, 202140 min
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Shopify Mastersen

How Offering Bundles Doubled Lume Cube's Average Order Value

You'll learn from an entrepreneur why they transitioned from an international retail business to direct to consumer. Lume Cube offers high-end, portable lighting for creators and communicators. Their products help their...

Apr 27, 202154 min
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Shopify Mastersen

3x Sales in One Year: Lounge Underwear’s Story of Building a Multi-Million Dollar Industry Disruptor

You will learn from life and business partners on how to create and scale a business with logistics, sustainability, and inclusivity in mind. Lounge Underwear is a direct-to-consumer intimate and apparel brand that's gro...

Apr 20, 202141 min
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Shopify Mastersen

Converting Cold Traffic: How $200K in Ads Generated $1.8M in Revenue

You'll learn from an entrepreneur who accelerated the growth of their brand through Facebook and Google Ads. Threadheads is a pop culture-loving t-shirt brand, illustration studio, and printing hub rolled into one deligh...

Apr 13, 202146 min
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Shopify Mastersen

Supporting 14,000 Artisans While Generating Over $4 Million in Revenue

Learn from two entrepreneurs who are making the fashion business sustainable both financially and for the environment. Suta is the maker of modern yet classic sarees geared towards the younger generation. For more on Sut...

Apr 6, 202159 min
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Shopify Mastersen

How One Company Scaled By Not Scaling At All

You'll learn from an entrepreneur who focused on the fundamentals to grew his social enterprise that creates equitable global supply chains by working directly with farmers to cut out intermediaries and deliver exception...

Mar 29, 202150 min
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Shopify Mastersen

How TikTok Helped This Purpose-Driven Business Scale to $5 Million in Two Years

In this episode, you'll learn from an entrepreneur who used TikTok to scale their business to $5M. SendAFriend allows customers to send stuffed animal care packages with customized notes anywhere in the world. For more o...

Mar 23, 202156 min
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