Global Selling Tutorial Collection? Sharing 5 Hidden Gem Bloggers I Secretly Follow (Domestic Part 2)!
Sharing some domestic bloggers I follow. The blogger needs to have actually done it themselves, preferably an owner of a global selling business, fully responsible for their own e-commerce operations. Only then will their content be micro-level and practical.
Previous post: Global Selling Independent Sites Tutorial Collection? Sharing 10 Hidden Gem Bloggers I Secretly Follow (Domestic Part 1)!
This post continues sharing some domestic bloggers I follow. Let me start with some preamble: What type of content creators do I personally prefer?
For me, there's only one core criterion: The blogger must have actually done it themselves, preferably as an owner of a global selling business, fully responsible for their own e-commerce operations. Only then will their content be micro-level and practical.
Why Emphasize "Real Practice and Owner Perspective"?
Why do I emphasize "real practice and owner perspective" so much? Because that's the nature of global selling independent sites - we need one person to be responsible for real results from 0-1.
Conversely, if a blogger always shares from a "service provider, third-party, employee" perspective, 90% of their content won't resonate with individual sellers' pain points. After all, they don't pay the budget, they're not responsible for overall results, and they even collect service fees while only being responsible for partial node work.
Brand owners who can afford to hire employees and agencies are already strong enough to get good results temporarily. But whether long-term operations can be sustained is a business-level matter that has nothing to do with the blogger.
So that blogger can of course use the client's temporary results to output content, and they're always right. But does this have more practical reference value for us individual sellers? Most likely the theory is all correct, but falls apart in practice.
Don't ask me how I know - because I used to be that "service provider, third-party, employee." I could also show off theories, but the reality? When I actually started operating, I experienced 3 months without orders, over half a year of anxiety, and still frequently lose money now.
You can imagine - different perspectives and identities lead to completely different sharing angles and content.
When you've actually done it for a while, learned and tried almost all approaches, then looking back at any blogger's sharing, you can tell at a glance whether they're an owner, whether they've actually done it, whether they're just copying content, or whether they're sharing self-indulgent theories.
1. Bilibili: Global Village Cross-border E-commerce Journey
Strong WP Comprehensiveness, High Teaching Quality
The first blogger might be a bit contradictory, because this blogger has a very obvious "training instructor" style. I don't know if they actually operate their own independent site, but their tutorials' micro-level detail suggests they're an experienced full-chain practitioner. (Even if they haven't, and it's just knowledge curation, I think it's very well curated.)
The tutorial content focuses on WordPress, but unlike other WP bloggers who only talk about WP site building, they have a lot of operations and traffic-related sharing. Clear logic, both macro and micro.
Honestly, in terms of tutorial quality, it's one of my target learning objects for the next stage.
2. All Platforms: Mengka
Specializes in Social Media Traffic, Short and Precise
Content is short and precise. I've always thought it's a batch-incubated blogger from the monitor's overseas training MCN, hahahahaha. Because their video format is so similar to the monitor's - fast, accurate, ruthless, directly hitting many newcomers' pain points, and quickly giving you a solution so you can get timely knowledge achievement satisfaction. This type of content is simply loved by short video platform users.
The direction is mainly TikTok. I don't really do TikTok myself, but I've watched many episodes continuously. It's one of the more authentic sharing bloggers in all TikTok content - you can feel the professionalism and authenticity from many sharing details.
What's even more rare is that despite TikTok being their main battlefield, despite knowing what kind of content would be more popular and attract more victims, they generally don't have particularly "misleading" content or "pie in the sky" promises. This is already very rare.
After all, as I always tell everyone, when newcomers see anything about TikTok online, just run. Otherwise they really can harvest you remotely. Therefore, most TikTok-related bloggers don't need to output too deeply or seriously - just making things up is enough to harvest plenty.
3. All Platforms: Faire Cross-border Diary
Has Diversified Global E-commerce Overview, Also Micro-level Practical Experience Sharing
A personal IP blogger with strong comprehensive strength. From positioning to content, you can definitely tell they have excellent comprehensive capabilities. After all, their previous job had an annual salary of 600k - not talking about makeshift team theory, let alone the average million monthly salary on social media, this salary level has been verified by the talent market.
Back to content, this blogger shares global selling and entrepreneurship-related content more vividly, authentically, and diversely: different platforms, different tool strategies, different character perspectives, different nodes in the global selling entrepreneurship full chain, etc.
What impressed me most was their authentic sharing of what products they actually sold on Temu and what they experienced. On the contrary, there are many people complaining about Temu online, but either they're cloud-complaining without having done it themselves, just echoing others; or they're not media bloggers and don't want to share. So this kind of blogger content is really rare.
Plus with relatively diverse video formats and character perspectives, their content should be one of the best for newcomers to understand the general picture of global selling.
4. Xiaohongshu: Qingbin Starting Over
Practitioner in 0-1 Process, No Preachy Tone, Real Practice
I actually found out about this blogger because they were recognized by community members, and then I went to "stalk" their content. After scrolling through, I was even pleasantly surprised, because this is a very typical practitioner in the 0-1 process, sharing authentically.
Their content is very real, without those flashy packages, just honestly sharing what they're doing, what problems they encountered, and how they solved them. For newcomers, this kind of content is much more valuable than those "100k monthly income" clickbait.
5. WeChat Official Account: Global E-commerce Operations Notes
Strong Comprehensiveness, Stable Content Quality
This official account's content is quite comprehensive, covering operations, product selection, traffic, and other aspects. Content quality is relatively stable without particularly watered-down articles.
For newcomers, it can serve as a supplement for daily reading to understand various aspects of global selling.
Core criterion for selecting bloggers: The blogger must have actually done it themselves, preferably as an owner of a global selling business. Only then will their content be micro-level and practical.
