Solopreneur Life
March 29, 2024
10 min

Which Global Selling Tutorial Creators Are Worth Following? 10 Hidden Gem Bloggers

Which global selling tutorial creators are worth following? Sharing my personal collection of 10 hidden gem bloggers covering store building, SEO, advertising, and product selection.

Which Global Selling Tutorial Creators Are Worth Following? 10 Hidden Gem Bloggers

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It's that age-old question from newcomers: "Where can I find a complete 0-1 tutorial for xxx? Everything I find online is incomplete/outdated/confusing/too shallow..."

I mentioned this issue in my previous post. 3 Major Traps for New Global Selling Solopreneurs: The Final Chapter - Tools Can Lead to Giving Up

Why is the barrier to entry for independent sites so high? Isn't it because of information asymmetry? If there were tutorials everywhere teaching you how to make easy money, this industry would have no value left. Everyone would just follow the playbook and succeed.

So independent sites test each person's ability to piece together knowledge, learn, and put it into practice.

Of course, I understand the pain points of most newcomers. You don't know the field, online information is mixed, and you can't judge content quality.

Today I'll share some bloggers I've watched and found valuable. Hopefully this gives newcomers more sources of knowledge. But remember:

1 hour of hands-on practice beats 100 hours of tutorials.

(Note: The following bloggers may have monetization services. I have no financial relationship with them. Please judge carefully.)

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Store Building

1. Creator: Bilibili | Shopify Master Key

Shopify Master Key

2. Creator: Bilibili | Bai Xiaojun

Bai Xiaojun

For basic Shopify store building, these two are really enough. If you finish watching and still struggle with "how do I build a store?" or "is there a more systematic course?", maybe this isn't for you.

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SEO

3. Creator: WeChat Official Account | Aike

Aike

4. Creator: WeChat Official Account | SEO Xiaoping

SEO Xiaoping

Both bloggers produce high-quality content. Aike's SEO series is particularly systematic, covering everything from basics to advanced topics. SEO Xiaoping focuses more on practical experience, suitable for those with some foundation.

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5. Creator: WeChat Official Account | Ad Research Institute

Ad Research Institute

6. Creator: WeChat Official Account | Ad Notes

Ad Notes

For paid advertising, these two are the most reliable in my opinion. Their content is practical and doesn't waste time on fluff.

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Product Selection

7. Creator: WeChat Official Account | Product Selection Notes

Product Selection Notes

8. Creator: WeChat Official Account | Product Selection Research Institute

Product Selection Research Institute

For product selection, these two are the most reliable. Their content is practical and actionable.

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Others

9. Creator: WeChat Official Account | Global E-commerce Operations Notes

Global E-commerce Operations Notes

10. Creator: WeChat Official Account | Independent Site Operations Notes

Independent Site Operations Notes

These two cover a variety of topics but maintain good quality. They're great for supplementary daily reading.


The above rankings are in no particular order. Content quality is for reference only. Everyone's learning style and needs differ, so please judge for yourself what works best.


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