Weekly Revenue 20K+ Again, Orders Declining | Systematic Tutorials for Newcomers?
本周订单下滑,ROAS微微下滑。开通新加坡、新西兰市场。关于新人寻找'系统性教程'的思考:独立站不是学科,是创业过程。

Weekly Performance Review
In the second half of this week, I clearly felt the decline in orders. I can only attribute this to the peak season gradually passing. I think this also reflects my lack of experience and seniority. I haven't experienced what peak season and off-season really mean. But no rush - I'll gradually become an experienced, true practitioner.
ROAS also slightly declined.
The dropshipping agent finally got an order! Order volume was far below expectations. But fortunately, I didn't put much effort into it.
Market Expansion
This weekend, I opened Singapore and New Zealand markets and listed them on GMC. Might as well open them - better to have all English-speaking countries covered first.
Some after-sales pressure came in, but fortunately the returns were all small orders.
Actually, I haven't done much optimization on the store itself for a while - I've been focusing on content creation.
WordPress Learning Insights
Last week I really started studying WordPress, and it's genuinely difficult. Newcomers, especially those thinking about doing global selling as a side hustle, stay away from WP.
Building a site alone could be the end of you. And don't think about paying someone to build it for you. If you're a seller, you'll have to face it eventually. You can't just ask the site builder every time you encounter a problem, right? At that point, you'll find yourself needing another operations service because you don't know anything and can only keep paying people to solve problems.
Content Creation Milestone
With my Xiaoyuzhou podcast subscriptions breaking 1k today, all my content channels (except YouTube) have passed 1,000 followers. It really wasn't easy. I'll keep adjusting content direction going forward, trying to find a balance.
Reflections on "Systematic Tutorials"
"The Most Complete Systematic Tutorial for Global Selling Independent Sites"?
I've noticed that newcomers to independent site global selling especially love searching for so-called systematic, complete, certain, and standardized tutorials. Of course, I might try to move in that direction and plan tutorial content more systematically, but I want to give these newcomers a heads-up.
An independent e-commerce site is not a discipline, not a programming language, and not a mindless game where you click to get an overpowered weapon. It's essentially an entrepreneurial process.
Think about it - would you ask: "Can someone give me a systematic entrepreneurship tutorial?"
You wouldn't, because you know there are hundreds of paths to entrepreneurship, and no one has the standard answer. You'd first use your own learning ability to understand things through various channels, then ask specific micro-level questions. If you want to do livestream selling, or content creator entrepreneurship, etc., you'd then continue exploring and asking questions to find answers - which platform is better for livestreaming, what are the requirements, what techniques work.
Independent sites are the same. There are many, many approaches, and the chain is quite long. No one has the standard answer. I don't either - there are still many approaches I haven't tried. I can only share what I know with some understanding. Just this alone makes me feel some pressure, because I don't think my sharing applies to everyone.
It's a Sandbox Game
It has no single final answer. It's something you must explore yourself, then find a path that suits you better.
If you particularly expect a standard answer, a standard approach, I'd suggest trying various global selling platforms instead. Platform gameplay is extremely standardized - you just follow the requirements and process step by step.
Or search on social media - you'll find countless such tutorials. Very complete, very many. Spend 299? Buy one to try, read it and see if it's what you need. (Don't tell me you're reluctant to spend money - then I can't really help you haha. You can't have everything - wanting the world's best tutorial but not wanting to spend money to learn from mistakes.)
But I believe, it probably won't be what you need.
What You Really Need
What you need, really, is just:
- Calm down
- Sit in front of your computer yourself
- Operate and practice personally every day
- When you encounter small problems, search, find answers
That's it. Try it - you won't lose a penny.

